Modern Business Marketing

This is not an audiobook on how to start real estate wholesaling. You can learn those easily on free YouTube videos. In this audiobook, you will learn wholesaling real estate step-by-step how to set up the three pillars that will attract all the prospects you need on autopilot.  

Simon Lightfield uses his years of experience as a sales coach and life coach to help you unearth your true potential for sales success. This book builds upon the true driving forces in sales that makes sales success an inevitability. With a focus on the way modern principles and techniques differ from past trends, Sales Greatness provides you with invaluable insights into the best ways you can maximize your sales.

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say? You guessed it - persuasion!

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

In 2015, after a decade of sales, John Wyatt took a sabbatical to Alaska to work as a wilderness guide and commercial fisherman. Using the time and distance from his professional career, he was able to reflect on the sales mindset of the successful sales mentors and colleagues he had worked with, from real estate and investments to medical devices. Finding the common thread of a successful professional sales career, the notes he wrote became this book. The Alaska Pages makes a timeless philosophy immediately applicable to a successful sales mindset.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.