Money Economics

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.

A razor-sharp thinker offers a new understanding of our post-truth world and explains the American instinct to believe in make-believe, from the Pilgrims to P. T. Barnum to Disneyland to zealots of every stripe...to Donald Trump. In this sweeping, eloquent history of America, Kurt Andersen demonstrates that what's happening in our country today - this strange, post-factual, "fake news" moment we're all living through - is not something entirely new, but rather the ultimate expression of our national character and path.

In Women Money Power, business journalist Josie Cox tells the story of women’s fight for freedom and economic equality. This is an inspirational account of brave pioneers who took on social mores and the law, including the “Rosies,” who filled industrial jobs and helped win World War II, the heiress whose fortune helped create the birth control pill, the brassy banker who broke into the boys’ club of the New York Stock Exchange, and the namesake of landmark equal-pay legislation who refused to accept discrimination.

Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today's hottest investment gurus. Having introduced the candlestick technique to the West through two of his best-selling books, Steve Nison is regarded as a luminary in the field of candlestick charting. In his new venture, The Candlestick Course, Nison explains patterns of varying complexity and tests the listener's knowledge with quizzes, Q&As, and intensive examples.

The story of Ethereum begins with Vitalik Buterin, a supremely gifted 19-year-old autodidact who saw the promise of blockchain when the technology was in its earliest stages. He convinced a crack group of coders to join him in his quest to make a super-charged, global computer. The Infinite Machine introduces Vitalik’s ingenious idea and unfolds Ethereum’s chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform has unleashed and the consequences that resulted as the frenzy surrounding it grew.

In the early 2000s, as a Wall Street escapee writing a financial column for the Dallas Morning News, Booth attracted attention for her bold criticism of the Fed's low interest rate policies and her cautionary warnings about the bubbly housing market. Nobody was more surprised than she when the folks at the Dallas Federal Reserve invited her aboard. Figuring she could have more of an impact on Fed policies from the inside, she accepted the call to duty and rose to be one of Dallas Fed president Richard Fisher's closest advisors.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

Learn about derivatives with iMinds Money's insightful fast-knowledge series. In economics, a derivative is defined as a financial instrument or an “agreement” between two parties that is based on an “underlying” and generally tangible asset, such as a stock or a commodity.

We all notice when the poor get poorer: when there are more rough sleepers and food bank queues start to grow. But if the rich become richer, there is nothing much to see in public and, for most of us, daily life doesn't change. Or at least, not immediately. In this astonishing, eye-opening intervention, world-leading philosopher and economist Ingrid Robeyns exposes the true extent of our wealth problem, which has spent the past fifty years silently spiralling out of control.

Bitcoin did not appear out of nowhere. For decades prior to Satoshi Nakamoto’s invention, a diverse group of computer scientists, privacy activists, and heterodox economists tried to create a digital form of money that could operate independently of government control. The Genesis Book tells the story of the people and projects that inspired the invention of the world’s first successful peer-to-peer electronic cash system.

With the stock market turning into a roller-coaster ride of all-time highs and stomach-churning lows, where does that leave your portfolio? Pretty much back where you started in 2000. Which may be fine for visitors to Six Flags, but for your retirement, savings, and investments, you’d like to actually get somewhere.

Over 4,000 students gathered at the University of Michigan to hear Republican Party candidate Ron Paul speak. As he began to address the topics of monetary policy and the coming depression, a chant rose from the crowd, "End the Fed! End the Fed!" As dollar bills were lit on fire and thrown into the night skies, it became clear that the real problem, one that nobody in the media was talking about, was the central bank-an unconstitutional entity and a political, economic, and moral disaster.

In this classic work of economic history and social theory, Karl Polanyi analyzes the economic and social changes brought about by the great transformation of the Industrial Revolution. His analysis explains not only the deficiencies of the self-regulating market, but the potentially dire social consequences of untempered market capitalism. New introductory material reveals the renewed importance of Polanyi's seminal analysis in an era of globalization and free trade.

It's the ultimate road trip. Legendary investor Jim Rogers and his fiancee travel to 116 countries in a custom-built, four-wheel-drive, bright yellow Mercedes. Over three years, they make their way through war zones, are guarded by military convoys, observe a 50-million-person pilgrimage, eat disgusting food, put the car on barges for transport between countries, and have their lives threatened at every turn.

In this no-holds-barred treatise, Donald Shoup argues that free parking has contributed to auto dependence, rapid urban sprawl, extravagant energy use, and a host of other problems. Planners mandate free parking to alleviate congestion but end up distorting transportation choices, debasing urban design, damaging the economy, and degrading the environment. Ubiquitous free parking helps explain why our cities sprawl on a scale fit more for cars than for people. But it doesn't have to be this way.

Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.

These Are the Plunderers traces the thirty-year history of corporate takeovers in America and private equity’s increasing dominance. Morgenson and Rosner investigate some of the biggest names in private equity, exposing how they buy companies, load them with debt, and then bleed them of assets and profits. All while prosecutors and regulators stand idly by.

Todo mundo imagina as bolsas de valores mais ou menos da mesma forma: pessoas nervosas na sala do pregão, gritando sem parar, agitando braços e empunhando telefones. Mas essa imagem já era. Agora, as negociações são realizadas por programas de computador, dentro de caixas-pretas localizadas em edifícios cercados de forte proteção. A cada dia, bilhões e bilhões de dólares circulam pelas redes de fibra óptica sem sequer passar por um corretor de carne e osso.

Real estate remains the only reliable investment in which profits can be made consistently. Whether employment figures and stock prices are high or low, the real-estate market never dries up; it is one of the most dynamic income-producing vehicles ever created. There will always be plenty of foreclosures, which are great opportunities to purchase properties cheaply.

Through the last 150 years of American history—from the post-reconstruction South and the mythic stories of cowboys in the West, to the present-day controversy over NFL protests and the backlash against the rise of women in politics—Ijeoma Oluo exposes the devastating consequences of white male supremacy on women, people of color, and white men themselves. Mediocre investigates the real costs of this phenomenon in order to imagine a new white male identity, one free from racism and sexism.