Money Finance Economics

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.

Sometimes solving climate change seems impossibly complex. This book offers hope. Drawing on the latest research, Mark Jaccard shows us how to recognize the absolutely essential actions (decarbonizing electricity and transport) and policies (regulations that phase out coal plants and gasoline vehicles, carbon tariffs). Rather than feeling paralyzed and pursuing ineffective efforts, we can all make a few key changes in our lifestyles to reduce emissions, to contribute to the urgently needed affordable energy transition in developed and developing countries.

An expert, story-driven account of how Coinbase won the cryptocurrency game and set itself up to lead the future of banking and blockchain-based trading. This is the story of the people who made Coinbase, per PitchBook, “one of the most valuable startups in the US,” including the stoic, preppy founder and CEO Brian Armstrong and the bitcoin-obsessed former lumberjack Olaf Carlson-Wee, who turned their backs on the first generation of wild-eyed Bitcoin prophets to build something more profound and practical.

Edwin Black, award-winning author of IBM and the Holocaust, has mined scores of corporate and governmental archives to assemble thousands of previously uncovered and long-forgotten documents and studies into this dramatic story. Black traces a continuum of rapacious energy cartels and special interests dating back nearly 5,000 years, from wood to coal to oil, and then to the bicycle and electric battery cartels of the 1890s, which created thousands of electric vehicles that plied American streets a century ago.

Victoria’s Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation’s intimate apparel. By 1982, the founders of Victoria’s Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.

By explaining the lean system for identifying and eliminating waste and introducing efficiency in every aspect of the farm operation, The Lean Farm makes the case that small-scale farming can be an attractive career option for young people who are interested in growing food for their community. Working smarter, not harder, also prevents the kind of burnout that start-up farmers often encounter in the face of long, hard, backbreaking labor. Lean principles grew out of the Japanese automotive industry, but they are now being followed by progressive farms around the world....

An acclaimed classic detailing the economic history of America in the late nineteenth and early twentieth centuries and exposing the capitalist giants who changed the world. Frederick Lewis Allen’s insightful financial history of the United States - from the late 1800s through the stock market collapse of 1929 - remains a seminal work on what brought on America’s worst economic disaster: the Great Depression.

Why do conservatives have such a hard time winning the economic debate in the court of public opinion? Simple, George Gilder says: Conservatives misunderstand economics almost as badly as liberals do. Republicans have been running on tax cut proposals since the era of Harding and Coolidge without seriously addressing the key problems of a global economy in decline. Enough is enough.

We're all chained to the unforgiving arrow of time. We're born, we live, and we get old. At least, that's what we hope will happen. Then we die. None of us humans are millionaires in terms of hours, yet we sacrifice our most valuable and scarce asset just to stay alive in the hamster's wheel one more day. In pursuit of saving time, Satoshi stumbled upon a discovery of a new, weightless, absolutely scarce element. The showstopper for each and every time thief. Element zero. Bitcoin.

Who Owns Canada Now demonstrates that Canada is currently led by business moguls who offer innovative policies and a new vision for the country. Through incisive analysis and exclusive interviews, Francis reveals our country's most powerful players in the most important business topic of the year.

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.

In PALO ALTO, the first comprehensive, global history of Silicon Valley, Malcolm Harris examines how and why Northern California evolved in the particular, consequential way it did, tracing the ideologies, technologies, and policies that have been engineered there over the course of 150 years of Anglo settler colonialism, from IQ tests to the "tragedy of the commons," racial genetics, and "broken windows" theory.

Max Weber's best-known and most controversial work, The Protestant Ethic and the Spirit of Capitalism, first published in 1904, remains to this day powerful and fascinating. Weber's highly accessible style is just one of many reasons for his continuing popularity. The book contends that the Protestant ethic made possible and encouraged the development of capitalism in the West.

Hailed by Time as one of the world's hundred most influential people, Jeffrey D. Sachs is renowned for his work around the globe advising economies in crisis. Now a classic of its genre, The End of Poverty distills more than 30 years of experience to offer a uniquely informed vision of the steps that can transform impoverished countries into prosperous ones. Sachs lays out a clear conceptual map of the world economy. In this 10th anniversary edition, Sachs presents an extensive new foreword assessing the progress of the past decade.

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.

The Web, and with it the Internet, are entering a new age. We’ve moved from the “Read-only Web,” which had little functionality for interacting with content, to the “Read-Write Web,” which offered seemingly endless collaborative opportunities, from sharing with our favorite people to shopping at our favorite brands. But the profusion of cyberattacks, data hacks, and online profiling have left many of us to view digital life as a Faustian bargain in need of a major rethink.

David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide first-time entrepreneurs with the tools, insights, and experiences to help them do more faster. The authors share their decades of experience working with thousands of startup founders and have enlisted the advice of dozens of Techstars startup founders and mentors. Contributors include Tim Ferriss, Eric Ries, Matt Mullenweg (WordPress), Isaac Saldana (SendGrid), and other successful entrepreneurs.

Sometime around 1750, English entrepreneurs unleashed the astounding energies of steam and coal, and the world was forever changed. The emergence of factories, railroads, and gunboats propelled the West’s rise to power in the nineteenth century, and the development of computers and nuclear weapons in the 20th century secured its global supremacy.

From a master chronicler of legal and financial misconduct, a magnificent investigation nine years in the making, this book traces the political intrigue and inner workings of the Catholic Church. Decidedly not about faith, belief in God, or religious doctrine, this audiobook is about the church's accumulation of wealth and its byzantine entanglements with financial markets across the world.

When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization's foundation—and ultimately increase its profitability.