Money Finance Economics

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

Basic Economics has been written with the thought that learning economics should be not only a relaxed experience but also an enjoyable one.

With record-breaking highs one minute and economy-rocking lows the next, it can seem as if there's no way to feel truly comfortable in the mysterious world of finance. But there is, and it's more accessible than you might think. Financial Literacy: Finding Your Way in the Financial Markets is an essential primer on this domain, from its functions, strengths, and possibilities to its weaknesses and vulnerabilities

Written by the New York Times best-selling author team of John Mauldin and Jonathan Tepper, Code Red spills the beans on the central banks in the US, UK, EU, and Japan and how they've rigged the game against the average saver and investor. More importantly, it shows you how to protect your hard-earned cash from the bankers' disastrous monetary policies and how to come out a winner in the irresponsible game of chicken they're playing with the global financial system.

The extensively revised and updated edition of Steven Landsburg's hugely popular book, The Armchair Economist - "a delightful compendium of quotidian examples illustrating important economic and financial theories" (The Journal of Finance). In this revised and updated edition of Steven Landsburg's hugely popular book, he applies economic theory to today's most pressing concerns, answering a diverse range of daring questions, such as: why are seat belts deadly, why do celebrity endorsements sell products, and many more.

The story of Ethereum begins with Vitalik Buterin, a supremely gifted 19-year-old autodidact who saw the promise of blockchain when the technology was in its earliest stages. He convinced a crack group of coders to join him in his quest to make a super-charged, global computer. The Infinite Machine introduces Vitalik’s ingenious idea and unfolds Ethereum’s chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform has unleashed and the consequences that resulted as the frenzy surrounding it grew.

Milton Friedman on Economics: Selected Papers collects a variety of Friedman's papers on topics in economics that were originally published in the Journal of Political Economy. Opening with Friedman's 1977 Nobel Lecture, the volume spans nearly the whole of his career, incorporating papers from as early as 1948 and as late as 1990. An excellent introduction to Friedman's economic thought, Milton Friedman will be essential for anyone tracing the course of twentieth-century economics and politics.

From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world. Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - The Origins of Value traces the evolution of finance through 4,000 years of history.

This book captures Desai’s lucid exploration of the ideas of finance as seen through the unusual prism of the humanities. Through this novel, creative approach, Desai shows that outsiders can access the underlying ideas easily and insiders can reacquaint themselves with the core humanity of their profession. The mix of finance and the humanities creates unusual pairings: Jane Austen and Anthony Trollope are guides to risk management; Jeff Koons becomes an advocate of leverage; and Mel Brooks’s The Producers teaches us about fiduciary responsibility.

Macroeconomics takes a broad perspective on the economy of a country or region; it studies economic changes in the aggregate, collecting data on production, unemployment, inflation, consumption, investment, trade, and other aspects of national and international economic life. Policymakers depend on macroeconomists' knowledge when making decisions about such issues as taxes and the public budget, monetary and exchange rate policies, and trade policies-all of which, in turn, affect decisions made by individuals and businesses.

"Les questions économiques sont trop importantes pour être laissées à une petite classe de spécialistes et de dirigeants. La réappropriation citoyenne de ce savoir est une étape essentielle pour transformer les relations de pouvoir.", Thomas Piketty. En présentant l'évolution en longue durée des inégalités entre classes sociales dans les sociétés humaines, Thomas Piketty propose une perspective nouvelle sur l'histoire de l'égalité.

For most people, tax is something we pay, simply because we must. We seldom think much more about it; in fact, tax is something we'd rather forget. But the reality is that tax is the key to power. No government can survive without tax revenue - it is the fuel that every state, large and small, runs on. Many of the problems we face today, not least the enormous wealth gaps between rich and poor and between generations, can be traced back to our systems of tax.

To understand the rise and fall of empires, we must follow the paths traveled by grain—along rivers, between ports, and across seas. In Oceans of Grain, historian Scott Reynolds Nelson reveals how the struggle to dominate these routes transformed the balance of world power. Following the US Civil War, tons of American wheat began to flood across the Atlantic, and food prices plummeted. This cheap foreign grain spurred the rise of Germany and Italy, the decline of the Habsburgs and the Ottomans, and the European scramble for empire.

This audiobook provides a synopsis of the original 1937 text of Hill’s masterpiece, Think and Grow Rich. It extracts the key principles, instructions, and examples so that the modern professional, regardless of how busy he or she is, can benefit from the timeless wisdom found in Hill’s book. Regardless of your approach, when you commit yourself to practicing the steps outlined in this audiobook, you will surely open yourself up to great personal growth and momentum toward achieving your dreams.

In a sweeping narrative, the author of the mega-bestseller A Beautiful Mind takes us on a journey through modern history with the men and women who changed the lives of every single person on the planet. It’s the epic story of the making of modern economics, and of how it rescued mankind from squalor and deprivation by placing its material fate in its own hands rather than in Fate. Nasar’s account begins with Charles Dickens and Henry Mayhew observing and publishing the condition of the poor majority in mid nineteenth-century London, the richest and most glittering place in the world.

Jesus taught his followers that it is easier for a camel to go through the eye of a needle than for a rich man to enter heaven. Yet by the fall of Rome, the church was becoming rich beyond measure. Through the Eye of a Needle is a sweeping intellectual and social history of the vexing problem of wealth in Christianity in the waning days of the Roman Empire, written by the world's foremost scholar of late antiquity.

In this riveting memoir, Wade challenges Africans to redefine their narrative, casting aside imposed inferiority to reclaim their innate brilliance. This is not a recounting of poverty and politics. It's an indictment of a world that views Africa as nothing more than a colonial chessboard, with charity acting as the block that keeps Africans stuck. The surprising truth: Africa’s problems are not due to colonialism, corruption, bad leadership, poor skills, or a lack of education. It’s something much bigger, and yet it’s only been visible to entrepreneurs...until now.

During the most dizzying days of the financial crisis, Washington Mutual, a bank with hundreds of billions of dollars in its coffers, suffered a crippling bank run. The story of its final, brutal collapse in the autumn of 2008, and its controversial sale to JPMorgan Chase, is an astonishing account of how one bank lost itself to greed and mismanagement, and how the entire financial industry - and even the entire country - lost its way as well. Kirsten Grind’s The Lost Bank is a magisterial and gripping account of these events.

In what is sure to become the standard account, Rothbard traces inflations, banking panics, and money meltdowns from the colonial period through the mid-20th century to show how government's systematic war on sound money is the hidden force behind nearly all major economic calamities in American history. Never has the story of money and banking been told with such rhetorical power and theoretical vigor. You will treasure this volume.

Le 9 novembre 1989, le mur de Berlin s’écroule. Peu de temps après l’Union Soviétique est dissoute. La guerre froide est finie, l’économie de marché et la démocratie l’emportent sur la technocratie et le totalitarisme. L’avenir s’annonce tout à la fois paisible et prospère. Trente-quatre ans plus tard, où en sommes-nous ? La guerre a ravagé la Serbie, l’Iraq, la Syrie, le Yémen, la Lybie, le Soudan et fait rage en Ukraine.