Money Finance History

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.

In a rare attempt to understand the Indianness of Indians - among the most intelligent people in the world, but also, to a dispassionate eye, perhaps the most baffling - V. Raghunathan uses the props of game theory and behavioral economics to provide an insight into the difficult conundrum of why we are the way we are. He puts under the scanner our attitudes towards rationality and irrationality, selflessness and selfishness, competition and cooperation, and collaboration and deception.

Long before the advent of conventional farming methods - which have focused on constant growth, human intervention, and genetic homogeneity - the apple had already grown to become the ubiquitous all-American symbol it is today. Known for their hardiness, ability to adapt to new environments, natural diversity, and plentiful bounty, wildly grown apples were once known as “America’s fruit” throughout the trading world.

Upon his election to the presidency, Abraham Lincoln inherited a country in crisis. Even before the Confederacy’s secession, the United States Treasury had run out of money. The government had no authority to raise taxes, no federal bank, no currency. But amid unprecedented troubles Lincoln saw opportunity—the chance to legislate in the centralizing spirit of the “more perfect union” that had first drawn him to politics.

Today, in the midst of a new economic crisis and severe political discord, the nature of capitalism in United States is at a crossroads. Since the market crash and Great Recession of 2008, historian Jonathan Levy has been teaching a course to help his students understand everything that had happened to reach that disaster and the current state of the economy, but in doing so he discovered something more fundamental about American history. Now, in an ambitious single-volume history of the United States, he reveals how capitalism in America has evolved through four distinct ages.

Mark Twain's lifetime spans America's era of greatest economic growth. And Twain was an active, even giddy, participant in all the great booms and busts of his time, launching himself into one harebrained get-rich-quick scheme after another. But far from striking it rich, the man who coined the term "Gilded Age" failed with comical regularity to join the ranks of plutocrats who made this period in America notorious for its wealth and excess.

Misunderstanding Financial Crises offers a back-to-basics overview of financial crises and shows that they are not rare, idiosyncratic events caused by a perfect storm of unconnected factors. Instead, Gorton shows how financial crises are, indeed, inherent to our financial system.

Alexandra Lange now turns her sharp eye to another subject we only think we know. She chronicles post-war architects’ and merchants’ invention of the mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. In Lange’s perceptive account, the mall becomes newly strange and rich with contradiction: Malls are environments of both freedom and exclusion—of consumerism, but also of community. Meet Me by the Fountain is a highly entertaining and evocative promenade through the mall’s story of rise, fall and ongoing reinvention.

In this landmark work, acclaimed historian Joshua Freeman has created an epic portrait of a nation both galvanized by change and driven by conflict. Beginning in 1945, the economic juggernaut awakened by World War II transformed a country once defined by its regional character into a uniform and cohesive power and set the stage for the United States’ rise to global dominance. Meanwhile, Freeman locates the profound tragedy that has shaped the path of American civic life.

When you turn on the tap or twist the cap, you might not give a second thought to where your drinking water comes from. But how it gets from the ground to your glass is far more complex than you might think. Is it safe to drink tap water? Should you feel guilty buying bottled water? Is your water vulnerable to terrorist attacks? With springs running dry and reservoirs emptying, where is your water going to come from in the future? In Drinking Water, Duke professor James Salzman shows how drinking water highlights the most pressing issues of our time.

In this expert insider's account of the savings and loan debacle of the 1980s, William Black lays bare the strategies that corrupt CEOs and CFOs - in collusion with those who have regulatory oversight of their industries - use to defraud companies for their personal gain.

VC tells the riveting story of how the industry arose from the United States' long-running orientation toward entrepreneurship. Venture capital has been driven from the start by the pull of outsized returns through a skewed distribution of payoffs - a faith in low-probability but substantial financial rewards that rarely materialize. Whether the gamble is a whaling voyage setting sail from New Bedford or the newest startup in Silicon Valley, VC is not just a model of finance that has proven difficult to replicate in other countries.

Since the Wall Street Crash in 1929, financial meltdowns have repeatedly sent shockwaves through our world. From the currency crises of the 1980s and 1990s, to Japan's housing crash, the dot com boom and bust, the global financial meltdown, the euro crisis and the COVID pandemic, The Great Crashes tells the stories of ten of these historic events. They serve as a series of cautionary tales, each with their own set of lessons to be learnt. Renowned economist Dr Linda Yueh extracts a three-step framework to help recognise the early signs of a crash and mitigate the effects.

Age of Discovery explores a world on the brink of a new Renaissance and asks: how do we share more widely the benefits of unprecedented progress? How do we endure the inevitable tumult generated by accelerating change? How do we each thrive through this tangled, uncertain time? From gains in health, education, wealth and technology to crises of conflict, disease and mass migration, the similarities between today's world and that of the 15th century are both striking and prophetic: we have been here before.

In this long-awaited and eagerly anticipated update, Jeremy Siegel provides his legendary perspective and guidance to an investment world turned upside down. Stocks for the Long Run combines a compelling and timely portrait of today's turbulent stock market with the strategies, tools, and techniques investors need to maintain their focus and achieve meaningful stock returns over time. This completely updated edition includes entirely new information as it provides answers on the five major issues concerning investors and professionals today.

Whether driven by mass psychology, fear, or greed of investors, the forces of supply and demand, or a combination, technical analysis has flourished for thousands of years on the outskirts of the financial establishment. In The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals, MIT's Andrew W. Lo details how the charting of past stock prices for the purpose of identifying trends, patterns, strength, and cycles within market data has allowed traders to make informed investment decisions based in logic, rather than on luck.

Alan S. Blinder - esteemed Princeton professor, Wall Street Journal columnist, and former vice chairman of the Federal Reserve Board under Alan Greenspan - is one of our wisest and most clear-eyed economic thinkers. In After the Music Stopped, he delivers a masterful narrative of how the worst economic crisis in postwar American history happened, what the government did to fight it, and what we must do to recover from it.

In the spring of 1848, rumors began to spread that gold had been discovered in a remote spot in the Sacramento Valley. A year later, newspaper headlines declared "Gold Fever!" as hundreds of thousands of men and women borrowed money, quit their jobs, and allowed themselves - for the first time ever - to imagine a future of ease and splendor.

New York Times best-selling author and world-class satirist Stanley Bing trains his savvy eye on the world’s first and most famous multinational corporation in this humorous and insightful volume. Here, he chronicles the great city of Rome from its humble beginnings to its monumental collapse due to greed, in-fighting, and general mismanagement. Rome, Inc. then becomes a powerful lesson for business leaders, documenting the many dos and don’ts of a successful corporation.