Money Theory

The UCLA tradition carries on in the work of dozens of economists who earned their PhDs at UCLA during its golden years. Because their work spread beyond UCLA, the tradition lives on in the work of scores of economists who had no formal connection with the school.

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox’s The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today.

Robert Conquest has been called by Paul Johnson "our greatest living modern historian". As a new century begins, Conquest offers an illuminating examination of our past failures and a guide to where we should go next. Graced with one of the most acute gifts for political prescience since Orwell, Conquest assigns responsibility for our century’s cataclysms not to impersonal economic or social forces but to the distorted ideologies of revolutionary Marxism and National Socialism.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

No single individual is ever the sole founder of any major stance in political philosophy. Nevertheless, if one were forced to name the founder of the classical liberal perspective in political thought which holds as its primary political principle that individual liberty is to be respected and protected, one would have to point to the English philosopher John Locke.

Decades after The Death and Life of Great American Cities forever changed the field of urban studies, Jane Jacobs—one of the few contemporary thinkers whose works will remain in print for generations—brought us a modern classic on economies and ecology. The Nature of Economies is written in the form of a Platonic dialogue, a conversation over coffee among five contemporary New Yorkers. The question they discuss is: Does economic life obey the same rules as those governing nature? The answers that emerge will shape the way people think about how economies really work.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

Issues of human rights and freedoms always inflame passions, and John Rawls's A Theory of Justice will do the same. Published in 1971, it links the idea of social justice to a basic sense of fairness that recognizes human rights and freedoms. Controversially, though, it also accepts differences in the distribution of goods and services - as long as they benefit the worst off in society.

Few economists or historians write like McCloskey - her ability to invest the facts of economic history with the urgency of a novel, or of a leading case at law, is unmatched. She summarizes modern economics and modern economic history with verve and lucidity yet sees through to the really big scientific conclusion. Not matter, but ideas. Big books don't come any more ambitious or captivating than Bourgeois Equality.

With easy-to-follow steps and examples, you'll learn how to maximize your profits and grow your business. This audiobook offers insights into using Google BARD AI to achieve success, from finding your niche and creating high-quality content to building an engaged audience and scaling your business.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

Talk about great timing. Rothbard's extraordinary book unravels the mystery of banking: What is legitimate enterprise and what is a government-backed shell game that can't last? His explanation is clear enough for anyone to follow and yet precise and rigorous enough to be the best textbook for college classes on the topic. This is because its expository clarity - in its history and theory - is essentially unrivaled. Most notably, he uses the T-account method of explaining the relationship between deposits and loans, showing the inherent instability of fractional reserve banking.

An innovative trend combining technology with economics is unraveling behemoth industries - including corporations, banks, farms, media conglomerates, energy systems, governments, and schools - that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

From the Chicago School: "This tale is thorough, thoughtful, even-handed, and highly readable. All economists, of whatever school, will find it both instructive and entertaining." - Milton FriedmanFrom the Austrian School:"In this upbeat tale of two schools, Skousen gives us a delightful blend of theory, history, and political science, and shows that there is much common ground and scope for development." - Roger W. Garrison

Discover the last information to accomplishing economic freedom with the groundbreaking electricity of ChatGPT Millionaire! In this complete and up to date version for GPT-4, we deliver you ultra-modern strategies, new opportunities, and modern aspect hustles to unencumber your on-line wealth manageable like by no means before.

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.