Money Theory

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

Penguin presents the audiobook edition of Licence to be Bad by Jonathan Alred. Over the past 50 years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred in this revelatory new book, it's economics that's to blame.

The central message of the Austrian school of economics, writes Mark Skousen in this wide-ranging audiobook, is that economics is about human beings. That outlook has direct implications for financial markets and personal investing. And this is why the Austrian school has had a huge impact Wall Street. A Viennese Waltz Down Wall Street, then, is a tutorial on both economics and investment that sheds new light on both fields. Consider the opening metaphor of the dance.

Economics and comic books seem to be a world apart. But in the hands of economics professor and comic hero aficionado J. Brian O'Roark, the two form a powerful alliance. With brilliant deadpan enthusiasm, he shows how the travails of superheroes can explain the building blocks of economics and how the laws of economics explain the mysteries of superhero behavior. Why Superman Doesn't Take Over the World: What Superheroes Can Tell Us About Economics probes the motivations of our favorite heroes and considers what it would look like if their stories played out in reality.

In his 1936 book The General Theory of Employment, Interest and Money, Keynes argued that traditional economics has misunderstood the causes of unemployment. Employment is not determined by the price of labor; it is directly linked to demand in the economy. Keynes believed market economies are by nature unstable and so require government intervention. Spurred on by the social catastrophe of the Great Depression of the 1930s, Keynes set out to change the way the world thinks about economics.

This audiobook was born from the idea to create a crash course that could help a beginner avoid common mistakes and get the foot on the market without falling. It is not a secret that the best investors apply different techniques than those who are struggling. The aim of the audiobook is to spread the right information and to give a proper overview of what works and what does not work when investing in the stock market.

File your taxes on a postcard? Impossible! Guess again, says Steve Forbes, in his important new audiobook Flat Tax Revolution. In fact, countries around the world have freed their taxpayers to do just that - and we can, too, with a simple flat tax that will slash tax rates, spur economic growth, and put the IRS out of business

If you think it’s getting harder to both make a living and make a life, economist and former secretary of labor Robert Reich agrees with you. Americans may be earning more than ever before, but we’re paying a steep price: we’re working longer, seeing our families less, and our communities are fragmenting. With the clarity and insight that are his hallmarks, Reich delineates what success has come to mean in our time. He demonstrates that although we have more choices as consumers, and investors, the choices themselves are undermining the rest of our lives.

In this selection from The Fortune Book Club, two Pace University Business professors show you how to apply economics to business decision-making. Other programs from the Portable M.B.A. series are available in management, marketing, and entrepreneurship.

Peter Georgescu arrived in this country as a penniless Romanian refugee and rose to become the CEO of Young & Rubicam. Which is why he's so heartsick that in America today, with flat wages, disappearing jobs, and a shrinking middle class, his kind of rags-to-riches story doesn't seem possible now. But he has a message for his fellow CEOs: we're the ones who must take the lead in fixing the economy.

Standort Deutschland ist ein Hort von trägen, selbstzufriedenen Besitzstandwahrern, diagnostiziert ein Chor von Experten und verlangt, dass wir so mobil, flexibel und risikobereit wie die Amerikaner werden. Alles ist auf dem Prüfstand: der Sozialstaat, die Gewerkschaften, unsere Stabilitätskultur, unsere Ordnungspolitik. Alles Unsinn, sagt Detlef Gürtler und fordert Schluss mit dem Gejammer über vermeintliche Schwächen, die in Wahrheit unsere Stärken sind. Detlef Gürtler, Jahrgang 1964, lebt und arbeitet in Berlin, Marbella und Rüschlikon bei Zürich.

Free-market economists often have noted that there are winners and losers in a competitive capitalist world. The question of how to deal with the difficult real-life consequences faced by the losers, however, has largely been ignored. Populist politicians have tried repeatedly to address the issue by creating walls - of both the physical and economic kinds - to insulate communities and keep competition at bay. Economist Glenn Hubbard argues that because they delay needed adaptations to the ever-changing world, walls are essentially backward-looking and ultimately destined to fail.

En este magnífico libro, los autores aplican su amplia experiencia en la economía de América Latina a deconstruir los sofismas del capitalismo financiero global, sus dramáticas consecuencias para los pueblos, el ecosistema y la convivencia democrática. Una valiosa contribución al conocimiento de las especulaciones del actual capitalismo financiero en el conjunto de los países iberoamericanos –España y Portugal incluidos–, de la necesidad de evitarlas o de hacerles frente, de las respuestas que articulan los pueblos que no se resignan a sufrir sus efectos perversos.

Living in exile in England, where this work was largely written, Marx drew on a wide-ranging knowledge of its society to support his analysis. Arguing that capitalism would cause an ever-increasing division in wealth and welfare, he predicted its abolition and replacement by a system with common ownership of the means of production. Capital rapidly acquired readership throughout the world, to become a work described by Marx's collaborator Friedrich Engels as 'the Bible of the working class'.

Transcending Capitalism explains why many influential mid-century American social theorists came to believe it was no longer meaningful to describe modern Western society as "capitalist", but instead preferred alternatives such as "postcapitalist" society, "postindustrial" society, or the "technological" society.

Politicians, economists, and Wall Street would have us believe that limitless economic expansion is the Holy Grail, and that there is no conflict between growing the economy and protecting the environment. Supply Shock debunks these widely accepted myths and demonstrates that we are in fact navigating the end of the era of economic growth, and that the only sustainable alternative is the development of a steady state economy.

The recent economic crisis was a dramatic reminder that capitalism can both produce and destroy. It's a system that by its very nature encourages predators and creators, locusts and bees. But, as Geoff Mulgan argues in this compelling, imaginative, and important book, the economic crisis also presents a historic opportunity to choose a radically different future for capitalism, one that maximizes its creative power and minimizes its destructive force.

What is the GDP, and what does it mean? Why does the stock market go down when interest rates go up? What causes a dreaded recession? Economics impacts everyone's life, but most people take on faith what they read in the newspaper. Now, for anyone who doesn't know much about economics, noted economist Todd Buchholz explains it all simply and clearly. With refreshing wit and irreverence, Buchholz takes listeners by the hand and reveals the basic rules behind everything from food prices to trade deficits.

In 2004, Argentina’s President, Nestor Kirchner, appointed Martín Redrado to lead their country’s Central Bank. It was the logical choice, considering that Harvard-educated and Wall Street-seasoned Redrado brought to the table an extensive knowledge of world economics. Redrado’s primary assignment as president was to provide monetary and financial stability to a country wrecked with cyclical breakups. In early 2010, Cristina Kirchner ordered the Central Bank to fund public spending and pay national debts. Martín Redrado refused.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.