Negotiating Game

Michael Watkins' best-selling book The First 90 Days has become the business bible for accelerating leadership transitions. Now, Watkins zeroes in on the most critical skill leaders must master to secure new roles and accelerate their transitions: negotiation. In Shaping the Game: The New Leader's Guide to Effective Negotiating, Watkins draws from extensive research and practical consulting work to reveal four fundamental objectives that should guide new leaders' actions in every negotiation.

Using the metaphor of "the game," this audio illustrates how conscious inattention ("caring, but not that much") will produce heightened awareness, self-confidence, and a greater sense of mastery, as well as convey options where none seem apparent, in all your interpersonal dealings. Herb Cohen also covers how to minimize barriers to creative problem solving, operate from a position of less leverage, deal with ultimatums, and use the magic words that transform competitors into potential partners.

Here with wit and wisdom, Herb Cohen reveals his own conceptual canopy—a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of style (manner and means) over substance (terms and conditions), and by use of recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner.

The ups and downs of negotiating can be challenging. Changes in the international scene—such as multi-cultural work teams and foreign outsourcing—place negotiating skills in high demand. Expert negotiator Herb Cohen views the world as a huge negotiating table, describing the art of compromise not as a competition but rather as the art of offering choices.

Employing a geocentric perspective, Herb Cohen shows you how others often see bargaining as an enriching social exchange akin to an art form. Then, by recounting his own colorful cross-cultural encounters, he takes you through the steps of this delicate dance. Afterwards, he provides a point-by-point analysis—ten tidbits and practical techniques—that you can use in reconciling all differences.

Marketing departments aren't providing the leads they should, so it's left up to the sales team to generate their own leads. You must be part marketer, part relationship developer, part closer, and part CEO. Everything in this audiobook is presented with the intent of helping you and your people develop a strategy for translating or communicating your value in a manner that helps you get paid for that value in the marketplace.