New Business

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.

Some of the toughest decisions we face are just clashes between different frames. It is perfectly rational to value the same thing differently in two different frames, even when the decision-maker knows that these are really two sides of the same coin. Frame It Again sheds new light on the structure of moral predicaments, the nature of self-control, and the rationality of cooperation.

Albert-Laszlo Barabasi traces the fascinating history of connected systems. Understanding the structure and behavior of networks will forever alter our world, allowing us to design the "perfect" business or stop a disease outbreak before it goes global.

Leaders! Do you have days when you feel like you're communicating with toddlers rather than adults in the workplace? Are you tired of dealing with sulking, tantrums, personality clashes, and poor performance? If you are not getting the results you need as a high-performance leader, this audiobook is for you. In it, you will learn a new approach to communication that will radically improve your leadership effectiveness.

Fred M. Haney, an experienced venture capitalist, angel investor, and company founder, explains start-up strategies that will help you understand the thinking of investors, build a “virtual team”, create initial value in a product or prototype, and recruit management that will help you raise capital. The Fundable Startup contains eight personal interviews with executives and entrepreneurs that will change the way founders think about managing a start-up company.

Why do so many entrepreneurs found innovative enterprises, only to find themselves failing as leaders once the business gets off the ground? Because, according to Derek Lidow, being an entrepreneur is fundamentally different from being a business leader. In Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises, Lidow shows how to avoid the mistakes that confounded thousands of "geniuses" - even Steve Jobs - and become an Entrepreneurial Leader who combines the opposing natures of the entrepreneur and the leader.

The Big Stretch delivers a four-tiered self-evaluation and empowerment program for jump-starting a new business, new career, or new idea - and maintaining high levels of success long-term. One of today's most effective coaches for entrepreneurs, Teneshia Jackson Warner walks you through a “career workout” routine designed to move you from idea to goal.

This year, more than five million entrepreneurs will launch new ventures. Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to 10. Even fewer still go on to become global success stories. This audiobook is a practical guide to evaluating your business idea and a must-listen for all aspiring entrepreneurs.

Unlock the secrets to financial freedom and entrepreneurial success with "The Ultimate Side Hustle Guide: 2024." This comprehensive manual is your key to discovering profitable side hustles that fit seamlessly into your busy life. Whether you're looking to supplement your income, turn a passion into profit, or build a business empire, this guide is packed with actionable insights, real-life success stories, and expert strategies to help you thrive.

We have a crisis in the charitable sector. High turnover and difficulty in attracting skilled candidates to our organizations. Three decades in the social impact sector as a fundraiser and organizational leader gave Maryann Kerr a bird’s eye view of what’s working and what’s not. Tarnished provides an honest, well-researched and critical review of the social impact sector and tips and techniques to create the kind of workplaces that engage employees to do their best work.

The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81 percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.

With the COVID pandemic has come the need to reinvent, to reimagine and to learn how to navigate the waters of a new landscape for most businesses - and that includes the business of acting, which is on the verge of the next great era of storytelling. Great art has always come out of challenging times and there will be - as there are now - great stories for actors and other content creators to tell from these challenges. The new normal includes new rules, new regulations and a new narrative about moving forward and thriving in this new artistic landscape.

Here’s how you can finally quit your dead-end nine-to-five job and start your own business from scratch! By the end of this eye-opening business guide, you will not only feel motivated but also equipped with all the essential practical and doable business ideas that show you a simple truth: “It’s time for you to build your own business!”

Best-selling author and serial entrepreneur Dale Partridge provides a concrete, easily executed plan for listeners looking to start a business that will result in greater freedom, a stronger family, and healthier finances.

William Walker Atkinson, almost a century before the publication of the international phenomenon The Secret, was one of the first persons to write about the Law of Attraction and was one of the most influential members of the new thought movement. In this audiobook you will learn to connect the power of desire, use the force of your soul, and use the law of attraction for your benefit; and all this would help you to discover the person that you are destined to be and achieve the life full of abundance and happiness that you deserve.

Do you love food? Do you enjoy cooking for others? Are you looking for a way to turn that love of cuisine into something profitable? Look no further than the catering industry! This book will tell you everything you need to know to start, run, and grow your own catering business—even if you have never before ventured into business for yourself! You will learn the nuances of the business, including how to get started, what supplies you need, costs for those items necessary to get your catering business up and running, how to brand and market your new catering business, and much more.

It's pure myth that women need to be more aggressive to succeed. Since the time when Sheryl Sandberg's Lean In was first published in 2013, one thing has become strikingly clear: leaning in simply isn't enough to turn the tide. To the contrary, studies show that imitating male behavior doesn't translate to professional advancement for women. The distinctive missing link is influence. The Influence Effect focuses on building influence that will enable women to gain traction in their careers and to achieve the advancement they deserve.

After decades of giving and viewing presentations in large multinational organizations, in many countries and cultures, Ana Maria Gonzales has seen it all, both good and bad! Ana Maria will guide you on how to avoid the well-known and not-so-well-known pitfalls. After some practice, you will become well-versed at giving powerful, persuasive, and compelling presentations. Most people absolutely dread public speaking; you will learn the tips and tricks he found that helped him throughout his career!