New Business

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.

Edited by John Brockman, publisher of Edge.org, Thinking presents original ideas by today's leading psychologists, neuroscientists, and philosophers who are radically expanding our understanding of human thought.

Launch Your Life to the Next Level is a beacon of light for those who are keen to make a steady, sure and successful rise in life. Using efficient tools listed in the book, these life-goals can be achieved with ease.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.

This audiobook presents a practical approach to help those in employment who are considering starting a business, along with the personal challenges they need to overcome and how to create a route to success. My goal is that as you listen to the content, it will spark the desire to build with the right foundation, so that the storms of life will not erode your dream of owning and running a successful enterprise!

This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Entrepreneurs must learn to be the masters of their tools and practices, instead of religious followers of them. They need to learn how to build, explore, and preserve empathic connections to the people they intend to serve with their solutions. The Lean Startup brings up interesting perspectives to optimize the development process. Those productivity-driven assets will be incredibly helpful, as long as entrepreneurs are building something relevant to the people they are aiming to serve. Service design, with its human-centrism, opens crucial empathetic windows.

This urgent and essential audiobook shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Published in more than two dozen countries, How to Change the World has become a bible for the field of social entrepreneurship. It tells the stories of people building innovative and pattern-changing solutions to social and economic problems.

What do successful people have that you don’t have? They have a system. Habits of Successful People is your guide to ditching your bad habits and embracing new ones - ones that will help you achieve success. Inside, you’ll find proven tips to help you: Build better habits, move past self-imposed obstacles, set yourself up for success, get all aspects of your life on track, and so much more!

The Cheer Gym Owners' Handbook is your indispensable guide to building a profitable and thriving all star gym. Recognized as the #1 industry resource, this book is packed with actionable advice and practical strategies, covering everything from enhancing your marketing and optimizing staffing to mastering the financial aspects of gym ownership.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Setting up a business requires a lot of research, and rightly so. This is because of the complexity of business structures and how they work, in relation to the operations of the country or state regarding business. Most specifically, this book takes a deep dive into one of the most populous business structures in the United States that is small business owner-friendly and beneficial: the Single-Member Limited Liability Company (SMLLC) business structure.

Many businesses create an ideal consumer profile - aiming all their sales and marketing efforts toward this single type of person - and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this audiobook, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.

Rookie Smarts addresses the questions every experienced professional faces: Will my knowledge and skills become obsolete and irrelevant? Will a young, inexperienced newcomer upend my company or me? How can I keep up? The answer is to stay fresh, keep learning, and know when to think like a rookie.