New Business

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

Entrepreneurs and early-stage company participants get taken advantage of so frequently that we hardly notice. Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the model popularized by the book Slicing Pie, Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent, and even credit.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

This book serves as a guide. It dives into the process of raising a venture capital fund, the how-tos, the unique language of the limited partner (LP) world, secrets of how LPs think about fund diligence and alignment, the best practices in fundraising, what works, and how you can best prepare for success.

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.

In the world of startups and business innovation, the promise of a revolutionary idea is often shadowed by the looming specter of risk. But what if entrepreneurs could systematically diminish that risk, paving a clearer path to success and securing the trust of investors? Zero Risk Startup is not just another business guide for startups. Paulo Andrez, a serial entrepreneur and angel investor, gives you a masterclass in understanding, navigating, and practically eliminating the inherent risks of your entrepreneurial journey.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

How to Start a Business from an Idea gives you a peek under the hood of successful businesses. Listen to this book today to understand why many entrepreneurs fail and how to be on the success side. This book helps you stand out from the pack with step-by-step guidance. You will learn a proven, well-tested framework to analyze business ideas, along with a series of essential principles and best practices to excel in your entrepreneurship journeys.

We are at the threshold of the new roaring twenties—a resurgent era of technology-driven advancement with greater financial equality and economic expansion. Not unlike the famed decade of the previous century, our next ten years will be filled with striking cultural shifts, new challenges, and, ultimately, abundant financial opportunities. Paul Zane Pilzer sees a better world on the horizon. In The New Roaring Twenties, he imparts inspiration and a new template for escaping the shadow of a global pandemic, with all its fallout, and stepping into the resplendent possibilities of the future.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

Telling his story in "three chapters," Ram Dass explains how he moved from the structured academic world to wide-open experiences with psychedelics (and the Harvard experiments with Timothy Leary). Then in India, he met his guru, Neem Karoli Baba (Maharaji), who taught him to "just be here now." Ram Dass shares with us how we can all attain a state of well-being. The result is that we'll become more centered, and we'll learn to see the God in each other, which ultimately leads to an overwhelming sense of oneness with, and love for, our fellow humans.

In The One Minute Entrepreneur, Ken Blanchard (coauthor of the number-one best selling business classic The One Minute Manager); Don Hutson, CEO of U.S. Learning; and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man's challenges in creating his own business.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

In The Tao of the Side Hustle, Don shares this martial arts wisdom, blends Buddhist Martial Arts stories with strategic business, tax and legal principles, and explains how anyone interested in a side hustle or small business can follow in his footsteps.

Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.

From family and friends, to romantic partners, professional interactions, and community connections, relationships are an integral part of life. Just as our heart pumps blood throughout our physical bodies to keep us alive, relationships are the lifeblood that helps keep our social and emotional worlds going. Despite the importance of relationships, many of us struggle when it comes to creating healthy and meaningful ones. We are incredibly advanced in science, technology, and medicine – yet when it comes to getting along with others we struggle.