New Business

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.

Do you wish you could transform your finances and break negative patterns? We all want abundance and security in life, but it can sometimes feel impossible. Discover the first step to financial freedom with this step-by-step guide from transformational coach Marie-Claire Carlyle.

There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here's the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it. Written as your field guide to the rocky terrain of entrepreneurship, Ageless Startup is that bridge from employee to entrepreneur or empty nester to business owner.

Venture Deals provides entrepreneurs and start-up owners with a definitive reference for understanding venture capital funding. More than an overview of the process, this book delves into the details of the term sheet, the players, the negotiations, the legalities, and more, including what not to do. This new third edition has been updated to reflect the new realities of today's intricate start-up environment.

Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.

Family business enterprises, found in virtually every country, are the backbone of most economies. However, the leadership challenges they present are complex and unique. Most executives and family members in these firms eventually discover that their education and years of hard work have not prepared them to address many of the interpersonal demands that come with the territory. After years of study and reflection, David Bentall came to realize how ill equipped he had been to be a part of the solution for his own family business.

The classic guide to business communications...updated for a new generation of media-savvy leaders.

It’s time to quit your unfulfilling nine to five and get on the fast track to financial freedom by becoming an Airbnb host! Discover expert tips and tricks that are 100 percent effective.

Martha and Becky Blackwater are more than sisters - they're each other's lifelines. When Martha finds herself struggling to balance early motherhood and her growing business, Becky steps in to babysit her niece, Layla, without a second thought, bringing the two women closer than ever. But then the unthinkable happens, and Becky is charged with murder. Nine months later, Becky is on trial and maintains her innocence - and so does Martha. Martha sets out to uncover exactly what happened that night and how things could have gone so wrong.

Holacracy distributes authority and decision-making throughout an organization and defines people not by hierarchy and titles but by roles. Holacracy creates organizations that are fast and agile and that succeed by pursuing their purpose, free from the tyranny of top-down planning that's instantly out of date. This isn't anarchy - it's quite the opposite.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

If you listen to nothing else on performing at your highest level, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve remarkable results. This book will inspire you to improve on your weaknesses, not just your strengths; rise above the pack; take care of your physical health for sustained mental performance; understand what motivates you; use short-term goals to achieve long-term aspirations; and inspire others.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. You'll understand what it takes to successfully transition to the new system of growth without killing your existing business. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

Publisher Robert Collier taught millions of people how to achieve more, attain more, and live more-all by tapping the incredible faculties of the human mind. His leading book, The Secret of the Ages, is now available as an audio program.

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.