New Business

An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

Startup Weekend - the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups - has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

Sara Bliss (yes, that’s her real name) tracked down more than 65 people who transformed their lives to learn how they did it so you can, too. Take the Leap is packed with inspiring profiles, quotes, and other pieces of creative advice from game changers, rule breakers, and side hustlers, including successful entrepreneurs like Barbara Corcoran, Bobbi Brown, writer turned actress (at 40) Jill Kargman, Black Crowes drummer turned sports radio host Steve Gorman, writer Simon Doonan, and NFL player turned artist/activist Aaron Maybin, and many more.

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Multilevel Marketing Success Manual is a complete step-by-step Guide for anyone who wants to leave the nine to five rat-race behind and work from the comfort of their own home, while achieving a level of financial success they would never derive from a job. This audiobook analyzes all key elements of successful monthly residual income that continues to grow even after you decide to retire or just take some time off.

Are you finding it tough to fund your start-up? Especially in the post-COVID-19 world, where money is scarce? Well, then, this book is for you. It takes you through stories of early-stage start-ups and how they successfully managed to raise funding. Even better, it takes you through stories of failures—start-ups that couldn't raise funding, and why. After all, you can learn as much from failures as you can from successes. The authors also interview some of the most accomplished founders in the world of business. Their stories all come together in a useful "PERSISTENT" framework.

It’s easy to feel stuck in the grind, struggling to simply get through the day, especially as we all try to define a new normal. But what if you could start achieving your goals and living with purpose? Authors Dustin Hillis and Ron Alford can show you how.

Are you struggling to turn your small business dreams into reality? Do you feel stuck in a cycle of setbacks and disappointments? Have you ever wondered what separates successful entrepreneurs from those who never quite make it? In "Small Business Growth Strategies - Self-Made Millionaire Journey: From Failure to Success in Business," Nafeez shares his hard-earned wisdom and practical insights. He doesn't just tell you what to do; he shows you how to do it, step by step, drawing from his own experiences of both failure and triumph.

Gay Hendricks had an extraordinary, life-altering experience during a conversation at a party. The gift he received in that meeting became his touchstone for creating the life of his dreams. Now, he passes on to all of us the pivotal insight he gained in that magic moment.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

These days more and more employers are using “competency-based” job interview questions to try to ensure that new hires’ experience and abilities match the demands of the positions they’re filling. Designed to elicit real-life career events demonstrating your knowledge, judgment, and skills, this new breed of interview question can trip up even the savviest job seekers. And in this extremely tough job market, there are no second chances.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Do you struggle to make key decisions? Are you stuck and unable to decide what to do next? If so, it’s time for you to learn how to make better decisions. Author and coach, Thibaut Meurisse, wants you to make better choices. In his latest book, you will discover specific frameworks and tools that will enable you to become more decisive and make better decisions so that you can build a better future.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

In Business Basics Bootcamp, author, successful entrepreneur, and branding expert Mitche Graf draws on 35 years of experience launching cutting-edge new businesses and coaching budding entrepreneurs to offer you proven and powerful methods for quickly scaling business ventures, while working less and playing more, utilizing his heralded "24-7 mentality". You will learn how to maximize efficiency, overcome procrastination and self-doubt, and earn significantly more money than you can make in your nine-to-five job, while putting your lifestyle at the top of the food chain.

Originally published in 1928, this book has changed the lives of millions of people in the years that have passed. Hill interviewed numerous industrial giants of his day - from Andrew Carnegie to Thomas Edison and J.P. Morgan - and distilled what he learned into the 15 lessons that compose The Law of Success. The lessons range in topic from the importance of organized planning and imagination to the power of desire, but each is aimed at creating a new reality of abundance and prosperity.