New Business

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

There’s no doubt that our world has gotten more extreme. Pandemics, climate change, superpower rivalries, cyberattacks, political radicalization—virtually, everywhere we look there is mayhem bearing down on us, putting trillions of assets at risk. And at least two factions have formed around how to respond. In Chaos Kings, Scott Patterson depicts how one faction, led by Nassim Nicholas Taleb, bestselling author of The Black Swan, believes humans can never see the big disaster coming.

As a woman in Silicon Valley who worked her way to the top of the corporate ladder—she's a former VP at Facebook and the current president and CEO of Ancestry—Deborah Liu knows firsthand the challenges and obstacles in the workplace that keep the deck stacked against women in the workplace...and the ways to overcome them. For every woman who grew up competing on the uneven playing field, who is told she is too aggressive, assertive, dramatic, or emotional, this book is the battle cry you need to learn to thrive within the system that exists today.

Em A lógica do Cisne Negro, Taleb demonstrou que acontecimentos altamente improváveis e imprevisíveis dominam a nossa existência. Em Antifrágil, o autor confere um novo conceito à incerteza, tornando-a desejável e até mesmo necessária. Assim como ficamos fisicamente mais fortes quando submetidos à tensão, muitas coisas se beneficiam do estresse, da desordem e da volatilidade. O que Taleb identificou e chama de antifrágil não só tira proveito do caos, como precisa dele para sobreviver e florescer. O antifrágil está além do resiliente e do robusto.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.

If you read (or listen to) nothing else on becoming a new manager, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and succeed? This indispensable new book lays out a pragmatic action plan blending rich stories, new empirical research, and loads of practical advice to help companies thrive by collaborating more effectively.

In Sales Magic, you'll discover how to actually double your sales volume by combining powerful selling techniques with cutting-edge psychology. Sales Magic introduces you to an entirely different system of selling, fully based on trust.

In the 1990s, Steve Farrell cofounded and led two high-growth technology companies based in Silicon Valley that were featured in the INC500 and spanned the United States and Europe. A New Universal Dream is the inspiring story of Steve's journey from the pursuit of wealth and traditional ideas of success toward a more fulfilling life of caring and service to others and to humanity. It's also the story of the potential each of us has for profound change.

Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

This book serves as a guide. It dives into the process of raising a venture capital fund, the how-tos, the unique language of the limited partner (LP) world, secrets of how LPs think about fund diligence and alignment, the best practices in fundraising, what works, and how you can best prepare for success.

Buying a Business for Dummies guides you through the process of becoming an entrepreneur without starting from scratch. Before you purchase an existing business, you'll need to know what types of opportunities are out there, how to identify the right fit for your goals, and which strategies to use as you negotiate the deal and manage a smooth transition. This book gives you step-by-step advice on all of that.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.