New Business

The most innovative, current—and most importantly—proven ideas on how to become successful.

Rookie Smarts addresses the questions every experienced professional faces: Will my knowledge and skills become obsolete and irrelevant? Will a young, inexperienced newcomer upend my company or me? How can I keep up? The answer is to stay fresh, keep learning, and know when to think like a rookie.

Do you love food? Do you enjoy cooking for others? Are you looking for a way to turn that love of cuisine into something profitable? Look no further than the catering industry! This book will tell you everything you need to know to start, run, and grow your own catering business—even if you have never before ventured into business for yourself! You will learn the nuances of the business, including how to get started, what supplies you need, costs for those items necessary to get your catering business up and running, how to brand and market your new catering business, and much more.

In life, money exerts significant control, while freedom holds paramount importance. In this book, you will discover a path to attain both. Jim shares his personal journey, detailing his transition from childhood scarcity and homelessness to adult wealth and abundance, offering guidance on how you can achieve the same. Jim challenges conventional beliefs about money, shedding light on the real principles in a straightforward and easily understandable manner.

The fact is, over 90 percent of all new start-ups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top. In Surviving a Startup, Hoffman brings listeners on a wild ride, sharing with them the tumultuous journey of launching a venture-funded start-up and revealing what it takes to make it.

AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a PhD to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems.

New York Times best-selling author Keith Ferrazzi offers a bold new vision for what the organization of the future looks like - digital, distributed, inclusive, resilient, empathic - and the emerging best leadership practices that will redefine success in the ever-evolving world of work. Based on an ambitious global research initiative involving thousands of executives, innovators, and changemakers who have redefined their strategies, business models, organizational systems, and even their cultures, this book documents the workplace innovations.

You can own a beautiful home. You can own a vintage sports car. And a yacht. But none of these external things will ever change how you feel about life and yourself. The truth is we get frustrated and disappointed with life because we don’t focus on owning the right thing. Without knowing how to own and manage our inner world, there will always be something missing. You’ll still feel empty and unfulfilled.

The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding - and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth - and often amazing results.

Paul Sparks, Tim Soerens, and Dwight J. Friesen have seen—in cities, suburbs, and small towns all over North America—how powerful the gospel can be when it takes root in the context of a place, at the intersection of geography, demography, economy, and culture. This is not a new idea—the concept of a parish is as old as Paul's letters to the various communities of the ancient church. But in an age of dislocation and disengagement, the notion of a church that knows its place and gives itself to where it finds itself is like a breath of fresh air, like a sign of new life.

Many security consultants have dedicated their lives to perfecting their craft while working at the behest of someone else. They are Subject Matter Experts in Risk Assessments, Threat Analysis, or a myriad of other security topics. But when it comes to running a business, they feel they don’t “have what it takes”. Malarky! There has never been a better time to step into the world of running a security consulting business. You don’t need a business degree, a nest egg of savings, or a long list of existing clients.

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

Get retail sales without stress, embarrassment, or rejection. Shy? Don't want to talk to your friends? Afraid to connect with strangers? Don't know where to start? Don't know what to say? Never feel guilty again. Learn how to position your retail sales so people are happy to buy. Learn exactly what to say to make your retail sales soar.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Bryan Flanagan wastes no time in instructing those new to the world of sales. He is direct and succinct, using as few words as possible to make it absolutely clear that selling is a learned skill and that professional salespeople are the ones who understand that selling is not about being a certain personality type; it is about being the go-to person, the problem solver, and the solution finder in the lives of those who need a product or service.

Do you want to learn how to make money from Facebook Marketplace? Are you ready to turn your Facebook Marketplace presence into a sales dynamo? Unlock the secrets to selling like crazy with our comprehensive guide, tailored for 2024!

Dirty Little Secrets of Family Business comes clean with much-needed info on nitty-gritty issues such as entitlement; letting employees go when they just aren’t working out; compensation; including your kids in the business; shareholder agreements; selecting the next leader; deciding whether to keep the business or sell it; exit strategies for outgoing leaders; money matters; succession planning; communication; conflict resolution; establishing an effective board; and transitioning to the next generation.

Want to learn how to start a bakery business and turn your passion for baking into a profitable full-time income? Start Your Own Bakery: Proven Strategies to Build a Thriving and Profitable Baking Business is your all-in-one guide for launching, growing, and succeeding in the competitive world of baking entrepreneurship. Whether you're opening a storefront bakery, building a home-based baking business, or selling baked goods online, this audiobook provides proven strategies to help you succeed.