New Business

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

In 27 inspiring and insightful essays, this audiobook celebrates the wisdom of some of the most recognized thought leaders of our day, who share their unique visions of leadership for the future. Our post-9/11 world presents new and unexpected challenges for present and future leaders, and the articles in this audiobook reaffirm, reconsider, and expand on the basic principles and values of leadership as they apply to emerging and unforeseen challenges, opportunities, and trends.

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

If you are thinking of starting an Online affiliate marketing venture from the ground up, now is the best time to do this! The affiliate marketing industry is growing by leaps and bounds, and opportunities are springing up everywhere. This audiobook covers the different topics associated with affiliate marketing, starting with its definition, trends, opportunities, and current options, and will teach you various strategies and techniques to become successful in affiliate marketing.

An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.

The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81 percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.

The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business.

No business concept was more important to America's economic revival in the 1990s than reengineering, introduced to the world in Michael Hammer and James Champy's Reengineering the Corporation. Already a classic, this international best seller describes how the radical redesign of a company's processes, organization, and culture can achieve a quantum leap in performance.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

The New Leader's 100-Day Action Plan has sold over 100,000 copies because it's so practical. The author team of accomplished private equity/M&A transition leaders explains in great detail, how to succeed in new leadership roles, build high-performance teams, execute winning strategies, and achieve organizational goals. The heavily revised fifth edition explains how to do your due diligence before accepting a new role, and how to lead in remote or hybrid environments and how to leverage diversity, equity, and inclusion to meet team goals, drive growth, and enhance any organization.

How to Start a Business from an Idea gives you a peek under the hood of successful businesses. Listen to this book today to understand why many entrepreneurs fail and how to be on the success side. This book helps you stand out from the pack with step-by-step guidance. You will learn a proven, well-tested framework to analyze business ideas, along with a series of essential principles and best practices to excel in your entrepreneurship journeys.

As a woman in Silicon Valley who worked her way to the top of the corporate ladder—she's a former VP at Facebook and the current president and CEO of Ancestry—Deborah Liu knows firsthand the challenges and obstacles in the workplace that keep the deck stacked against women in the workplace...and the ways to overcome them. For every woman who grew up competing on the uneven playing field, who is told she is too aggressive, assertive, dramatic, or emotional, this book is the battle cry you need to learn to thrive within the system that exists today.

Are you interested in starting an online business but unsure where to begin? Are you totally confused about what to sell or how to get your hands on it? eBay might be the answer. If you don’t know anything about it, eBay is an online marketplace that lets sellers reach a global audience of nearly 200 million active buyers. And the good thing is, getting started is relatively easy. There are very few barriers to entry.

You’re about to unearth a goldmine of helpful strategies and advice to help you become financially independent, gain more personal time, and live your life the way you want. How, you ask? The answer is simple: start your own freelancing business by leveraging the power of the internet.

Do you feel stressed and overwhelmed with tasks that you can’t keep up with? Are you struggling with the delegation of work to your employees? Effective Delegation of Authority is a brief guide for new managers that will help you improve your delegation skills in simple steps. If you’re a manager or entrepreneur who leads three or more employees, then this book is for you. It’s a super-short book that’ll help you avoid the common mistakes that new managers make when delegating tasks.

Bernd Schoner cofounded his tech start-up during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time.

In the original meaning of the word, hackers are enthusiastic computer programmers who share their work with others; they are not computer criminals. This is the book that cracks the stigma of the hacker and articulates their invaluable role in the information age.

In the world of startups and business innovation, the promise of a revolutionary idea is often shadowed by the looming specter of risk. But what if entrepreneurs could systematically diminish that risk, paving a clearer path to success and securing the trust of investors? Zero Risk Startup is not just another business guide for startups. Paulo Andrez, a serial entrepreneur and angel investor, gives you a masterclass in understanding, navigating, and practically eliminating the inherent risks of your entrepreneurial journey.

New York Times best-selling author Keith Ferrazzi offers a bold new vision for what the organization of the future looks like - digital, distributed, inclusive, resilient, empathic - and the emerging best leadership practices that will redefine success in the ever-evolving world of work. Based on an ambitious global research initiative involving thousands of executives, innovators, and changemakers who have redefined their strategies, business models, organizational systems, and even their cultures, this book documents the workplace innovations.

You can own a beautiful home. You can own a vintage sports car. And a yacht. But none of these external things will ever change how you feel about life and yourself. The truth is we get frustrated and disappointed with life because we don’t focus on owning the right thing. Without knowing how to own and manage our inner world, there will always be something missing. You’ll still feel empty and unfulfilled.