New Business

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

Astroball is the inside story of how a gang of outsiders went beyond the stats to find a new way to win. When new Astros general manager Jeff Luhnow and his top analyst, the former rocket scientist Sig Mejdal, arrived in Houston in 2011, they had already spent more than half a decade trying to understand how human instinct and expertise could be blended with hard numbers. Astroball is the story of the next wave of thinking in baseball and beyond, at once a remarkable underdog story and a fascinating look at the cutting edge of evaluating and optimizing human potential.

The New Restaurant Manager is for new managers who want to avoid the mistakes that most beginning managers make. This refreshing how-to guide is written in a practical, down-to-earth style, like having coffee with your mentor.

I had no reason to question the life I was living. I did everything I was supposed to do to live an amazing life – great education, great career, married, mother, home-owner, nice car owner, fancy vacation taker – or so I thought. I was just rushing to cross things off my to-do list one after another, never stopping to ask myself if all this doing was making me happy. None of my checklists said find joy, be fulfilled, authentically align with my soul.

Existing narratives about how we should organize are built upon, and reinforce, a concept of "good management" derived from what is assumed to be a fundamental need to increase efficiency. But this assumption is based on a presentist, monocultural, and generally limited view of management's past. A New History of Management disputes these foundations. By reassessing conventional perspectives on past management theories and providing a new critical outline of present-day management, it highlights alternative conceptions of "good management".

In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path toward monetizing your creations and how to avoid the get-rich-quick scammers. Inventor Confidential will show them where to best spend their hard-earned money to maximize their odds for success.

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

If you’re new to board game design, this audiobook will show you what to do to avoid the same costly and time-consuming mistakes that this experienced game designer made when he was first starting out. Not only that, but he has also reached out to his following of over 1,300 game designers to learn what miscues they made and what mistakes they commonly see other new game designers make.

Do you love popcorn? Of course you do! Who doesn’t? This is why starting a flavored popcorn business is such a good idea. People will be intrigued by your unique flavors or they’ll want to go with an unbeatable classic that’s made with a special touch.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.

Political observers have long attached a near-talismanic status to the first 100 days of a new administration. For an executive taking the new role as a corporate leader, the first 100 days are no less consequential. The New Boss is a guide for newly appointed senior managers to make a successful leadership transition. Written by Peter Fischer, an industrial psychologist and psychotherapist, this book provides new bosses with tried and tested models and self-assessment techniques for managing expectations, building key relationships, and implementing change....

Sandra Shpilberg will show you a new way to succeed as an entrepreneur! This provocative startup tale of success exposes Silicon Valley’s startup myths and sets forth a new approach for aspiring and current founders to build companies that make an impact. In New Startup Mindset, Sandra Shpilberg, founder and CEO of Seeker Health, introduces a new mind-set for starting and building a successful company.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business.

Are you an introvert with a big idea, dreaming of launching your own startup? Do you worry that your quiet nature might hold you back in the loud, fast-paced world of entrepreneurship? In this groundbreaking guide, Nafeez Imtiaz draws from his own experiences as an introverted founder and the stories of numerous successful introverted entrepreneurs to provide a roadmap tailored specifically for the quiet innovators of the business world.

Are you tired of the daily grind and looking for a way to generate income effortlessly? Look no further! Digital Goldmine: Mastering Passive Income Online is your ultimate guide to building multiple streams of passive income that will help you achieve financial freedom and live life on your terms.