New Business

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

What did your boss mean in that email? Is your mechanic stretching the truth? Whether you’re engaged in a casual conversation or a high-stakes negotiation, it’s critical to understand the subtext of a situation. But with so much interaction happening on screens—via email, texts, or video chat—we are losing the ability to interpret expressions and cues. Furthermore, since many are now savvy about the meaning of body language, it’s become even harder to discern someone’s true thoughts or intentions.

It’s easy to feel stuck in the grind, struggling to simply get through the day, especially as we all try to define a new normal. But what if you could start achieving your goals and living with purpose? Authors Dustin Hillis and Ron Alford can show you how.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

The definitive guide to 21st-century business leadership, The New Extraordinary Leader shook the foundations of leadership as we knew it when it was published in 2002. Since then, we have seen tectonic shifts in the world of business - and this revised and updated edition provides the data and insights you need to address them all. Jack Zenger and Jim Folkman's proprietary 360 feedback assessment of leaders in the real world - how they lead, what works, and what doesn't - provides the data that makes The Extraordinary Leader unique in a crowded field of such books.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

In Thursday Is the New Friday, author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals - from authors and scholars to business leaders and innovators - create the schedule they want, resulting in less work, greater income, and more time for what they most desire.

In today's ever-evolving economy, the concept of a side hustle has become more than just a way to earn extra income—it's a pathway to independence, creativity, and fulfillment. Whether you're a full-time employee looking to supplement your income, a stay-at-home parent exploring new opportunities, or an aspiring entrepreneur testing the waters, this book is designed to guide you through the exciting world of side hustles. In this book, you'll discover a treasure trove of fresh business ideas, ranging from online ventures and service-based enterprises to creative endeavors and beyond.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

WHY DO SOME CHANGES FAIL WHILE OTHERS SUCCEED? That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR. ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business.

There’s no doubt that our world has gotten more extreme. Pandemics, climate change, superpower rivalries, cyberattacks, political radicalization—virtually, everywhere we look there is mayhem bearing down on us, putting trillions of assets at risk. And at least two factions have formed around how to respond. In Chaos Kings, Scott Patterson depicts how one faction, led by Nassim Nicholas Taleb, bestselling author of The Black Swan, believes humans can never see the big disaster coming.

Carol Dweck’s multi-million-copy bestseller Mindset transformed our view of individual potential, coining the terms “fixed” and “growth” mindset: in a “fixed” mindset, talent and intelligence are viewed as predetermined traits, while in a “growth” mindset, talent and intelligence can be nurtured. In Cultures of Growth, Dweck’s protégé, Mary Murphy, a social psychologist at both Stanford and Indiana University, shows that mindset transcends individuals.

Ben Mezrich's 2009 best seller, The Accidental Billionaires, is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

Sometimes the big and small decisions in life seem overwhelming. How do you know what choices to make about your career, kids, and relationships? Even when you make good decisions, how do you avoid temptation along the way?

Best-selling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace.