New Business

Get the real guidance you need to create and build your first start-up company from founders who have been there many times before.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Bernd Schoner cofounded his tech start-up during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time.

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through.

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.

Financial abundance is your birthright! It’s not something you have to work to deserve, earn, or qualify for. You are meant to have a rich life, in every respect, and yet many people are unaware of the power they have within them that directly and effortlessly accesses abundance in all things, including money.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

It’s easy to feel stuck in the grind, struggling to simply get through the day, especially as we all try to define a new normal. But what if you could start achieving your goals and living with purpose? Authors Dustin Hillis and Ron Alford can show you how.

Tristan isn't gifted or talented like his sister Jeanine, and he's always been okay with that because he can make a perfect chocolate chip cookie and he lives in the greatest city in the world. But his life takes a turn for the worse when his parents decide to move to middle-of-nowhere Petersville - a town with one street and no restaurants. His suspicions about his new town are confirmed when he's tricked into believing the local general store has life-changing chocolate cream doughnuts, when in fact the owner hasn't made them in years.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Who's pulling for you? Who's got your back? Who's putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board - but they're not your ticket to the top.

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Looking for a practical guide to the fulfillment of your dreams? Based on natural laws which govern all of creation, this audio shatters the myth that success is the result of hard work, exacting plans, or driving ambition. In The Seven Spiritual Laws of Success, Deepak Chopra distills the essence of his teachings into 7 simple, yet powerful principles that can easily be applied to create success in all areas of your life.

Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

Research and experience demonstrate two areas with which many new managers are completely unfamiliar: delegating tasks and work and making decisions. Some struggle with this for years. But it doesn't have to be hard. 151 Quick Ideas for Delegating and Decision Making combines 50 years' experience of two managers and the experiences of other managers who have been interviewed and observed. And even if you are already in a supervisory position, this book can help you do a more effective and efficient job at managing people and tasks.