New Business

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to one million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups.

The financial shelves are filled with books that explain how popular carry trading has become in recent years. But none has revealed just how significant a role it plays in the global economy - until now. A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture - one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

We are living in a strange world—Salmon calls it “the New Not Normal.” The Phoenix Economy explores the ramifications of the pandemic years, many of which are surprisingly positive. In doing so, Salmon makes sense of one of the most disorienting and devastating events of our lifetimes. He examines the critical aspects of our lives that have been transformed in three parts: Time and Space, Mind and Body, and Business and Pleasure.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

This book gives you a proven step-by-step method for generating new client inquiries in bulk and without significant cost or complication using webinars. This second edition also gives a bonus segment on a proven, simple method for building a quality email list fast. No email list? No problem! Discover how to create a high quality subscriber list, fast. You'll learn three styles of webinar presentations, how to attract C-Suite executives to webinars who would not normally attend, the most profitable day and time to run marketing webinars, and more.

In today's tumultuous and rapidly evolving business environment, High-Potential leaders are in high demand. Do you possess the relationship skills, strategic vision, innovation, and determination needed to thrive as a high-potential leader in your organization? New York Times bestselling author Ram Charan answers that question and helps you hop on the fast-track to leadership success in this insightful guide.

Accomplished entrepreneur and AI strategist Vineet Vashishta delivers an engaging and insightful new take on making the most of data, artificial intelligence, and technology at your company. You'll learn to change the culture, strategy, structure, and operational framework of your company to take full advantage of disruptive advances in tech. The author explores fascinating work being undertaken by firms in the real world, as well as high-value use cases and innovative projects and products made possible by realigning organizational frameworks using the capabilities of new technologies.

One day, you realized you have a million-dollar business idea but no idea where to start. That’s where this book comes in! Designed to guide you through the important steps needed to be successful, you’ll learn what you need to know in this guide. Rest assured, the collective knowledge in this book comes from an author with several successful businesses under his belt who’s ready to pass on his tried and true techniques that’ll help you be successful too!

It’s easy to feel stuck in the grind, struggling to simply get through the day, especially as we all try to define a new normal. But what if you could start achieving your goals and living with purpose? Authors Dustin Hillis and Ron Alford can show you how.

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.

Using his distinctive and empowering coaching style, internationally-known business coach and entrepreneur’s best friend, Brandon Seigel, takes private practice entrepreneurs on a journey to unlocking key strategies for surviving - and thriving - in today’s business environment. In The Private Practice Survival Guide, Seigel unveils the “big picture” on how to create and scale ethical and prosperous business models to overcome the current barriers hindering success.

Happiness is the twelfth title in the Osho bestselling Insights for a New Way of Living series, and the first new title in the series since 2017.

Are you an introvert with a big idea, dreaming of launching your own startup? Do you worry that your quiet nature might hold you back in the loud, fast-paced world of entrepreneurship? In this groundbreaking guide, Nafeez Imtiaz draws from his own experiences as an introverted founder and the stories of numerous successful introverted entrepreneurs to provide a roadmap tailored specifically for the quiet innovators of the business world.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?