New Business

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with the question: What do I get? Aimed at a new generation of leaders and extremely relevant for today's economic climate, Love Leadership outlines Bryant's five laws of love-based leadership.

Ella Bell Smith and Stella Nkomo take an unflinching look at the differences between Black and White women's experiences at work. Based on groundbreaking research, the book compares and contrasts the experiences of 120 first-generation Black and White female managers in the American business area. In-depth histories bring to life the women's powerful and often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development.

In Mind Power: Into the 21st Century, John Kehoe has articulated a set of life-changing principles for charting a course to success and happiness. More than that, however, Mind Power: Into the 21st Century presents a remarkably specific and practical guide.

Sometimes the big and small decisions in life seem overwhelming. How do you know what choices to make about your career, kids, and relationships? Even when you make good decisions, how do you avoid temptation along the way?

Why do so many entrepreneurs found innovative enterprises, only to find themselves failing as leaders once the business gets off the ground? Because, according to Derek Lidow, being an entrepreneur is fundamentally different from being a business leader. In Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises, Lidow shows how to avoid the mistakes that confounded thousands of "geniuses" - even Steve Jobs - and become an Entrepreneurial Leader who combines the opposing natures of the entrepreneur and the leader.

In The Nuclear Effect, Scott Oldford shows you how to scale a profitable, multimillion-dollar business and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.

FonoLibro se enorgullece en presentar el audiolibro en español del best seller de Eckhart Tolle "Una Nueva Tierra," una obra motivacional aclamada mundialmente y parte del club de libros de Oprah.Construyendo sobre el impresionante éxito de "El Poder del Ahora" (disponible también de FonoLibro), Eckhart Tolle presenta a los escuchas una vista honesta al estado actual de la humanidad.

In nearly every industry, smart machines are replacing human labor. It's not just factory jobs - automated technologies are handling people's investments, diagnosing illnesses, and analyzing written documents. If we humans are going to endure, Edward Hess and Katherine Ludwig say we're going to need a dose of humility. We need to be humble enough to let go of the idea that "smart" means knowing the most, using that information quickest, and making the fewest mistakes. Smart machines will always be better than we are at those things.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Sandra Shpilberg will show you a new way to succeed as an entrepreneur! This provocative startup tale of success exposes Silicon Valley’s startup myths and sets forth a new approach for aspiring and current founders to build companies that make an impact. In New Startup Mindset, Sandra Shpilberg, founder and CEO of Seeker Health, introduces a new mind-set for starting and building a successful company.

Today’s man finds himself at a crossroads - continue down a path of conformity and people-pleasing, or create a new paradigm of freedom and fulfillment. There is a fire in the heart of the masculine spirit that needs to be renewed. New Man Emerging invites every man to explore the depths of his soul, reclaim his power, own his gifts, and create a life worth living and begin living it now.

Clash of the Generations explores a new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze: Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, yet the successive generations are still coming in. Senior leaders are now left to manage a blended workplace comprised of up to four generations - each with their own ideas of work ethic, work/life balance, long-term career goals, and much more.

You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.

Drawing upon their experience founding more than 30 companies, authors Lars Tvede and Mads Faurholt share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team, and leave the competition behind.

Filled with practical advice and lessons, and backed by extensive research by Gentry and others, this book lays out the art, science, and practice behind learning and leading as a first time manager. Through first-hand accounts, stories, and other examples drawn from the experiences of first-time managers - including Gentry's own story of recently become a first-time manager himself - the book's practical, actionable content helps readers flip the old script, and write and live their new script.

Your First Leadership Job is divided into two sections. Part One introduces the concept of catalyst leader - one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Part Two devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, and turning dreaded appraisals into discussions that propel performance. It also includes a chapter for first-time female leaders.

Your first 100 days in a new leadership position are critical, as they set the foundation for your team's success going forward. The New Leader's 100-Day Action Plan helps you start gaining traction even before your first day in a new job. The playbook gives you a concrete strategy for getting a fast start - engaging the culture, setting direction, aligning the team, avoiding common missteps, and delivering results.