New Business

Remember the '70s? Way back then, IT was a mainframe that sat in some room and only a few people had a key. Flash forward a decade, and IT was a limited set of systems irrelevant to the vast majority of employees and customers. But today, all of the sudden, technology belongs to everyone. Because of the suddenness of this revolution in technology adoption, most IT organizations have not had enough time to evolve into a "comfortable integration" with the rest of the company.

This comprehensive guide serves as your essential roadmap, meticulously crafted to demystify the complex landscape of freight brokerage, providing aspiring entrepreneurs with the foundational knowledge and practical insights needed to launch a successful venture. Gain a comprehensive understanding of the fundamentals of freight brokerage, from the role of a broker in the supply chain to key industry terminology.

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

It's pure myth that women need to be more aggressive to succeed. Since the time when Sheryl Sandberg's Lean In was first published in 2013, one thing has become strikingly clear: leaning in simply isn't enough to turn the tide. To the contrary, studies show that imitating male behavior doesn't translate to professional advancement for women. The distinctive missing link is influence. The Influence Effect focuses on building influence that will enable women to gain traction in their careers and to achieve the advancement they deserve.

Rachel Pacheco, former chief people officer at Oxeon and a founding member of the executive team of the JPMorgan Chase Institute, conducts research on management at The Wharton School and works with CEOs and their managers to build the skills necessary to navigate a rapidly-scaling organization. In Bringing Up the Boss: Practical Lessons for New Managers, Pacheco shares these skills, along with cutting-edge research, data, anecdotes, how-to exercises, helpful tools, and more, to help overwhelmed employees become expert managers.

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.

Problem: Most Americans don't realize the potential gold mine in blue-collar business. By blue-collar business I mean a business providing a specialized service requiring a trained employee and manual labor. In my case it is chimney sweeping, but it can range from construction to gardening to plumbing and junk removal. There are literally thousands and thousands of opportunities, but many people don't consider blue-collar work as an option and are missing out as a result.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

This is a book to help you acquire the mindset to riches. It’s about creating a way of living where you aren’t controlled by fear, inertia, or poverty. You, instead, are motivated by creative, positive action and an open mind that is ready to receive prosperity in every area of your life. Here are the time-tested principles used by the self-made millionaires and billionaires to create lives beyond their wildest imaginations.

The definitive guide to 21st-century business leadership, The New Extraordinary Leader shook the foundations of leadership as we knew it when it was published in 2002. Since then, we have seen tectonic shifts in the world of business - and this revised and updated edition provides the data and insights you need to address them all. Jack Zenger and Jim Folkman's proprietary 360 feedback assessment of leaders in the real world - how they lead, what works, and what doesn't - provides the data that makes The Extraordinary Leader unique in a crowded field of such books.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

How to Make Money in Business Online is your shortcut to turning ideas into income. No fluff, no filler—just the exact strategies you need to build, grow, and scale an online business that actually makes money. From finding the right opportunities to mastering the systems that drive profit, this book is your step-by-step guide to crushing it in the digital world. This isn’t a book full of theory or vague success stories. It’s a playbook packed with actionable insights and proven methods that you can start using immediately. You’ll gain clarity on the steps needed to go from zero to scalable.

Start your own food truck business the easy way! Do you want to start an easy business in the food industry? Are you looking for the secret to starting your own food truck? Do you have a food truck, but you don’t know what to do next? This audiobook is your how-to guide to getting started with the food truck business. It shares tips and tricks on what you need to know to get your business off the ground - and how to grow it. This helpful guide also walks you through the best ways to achieve an online presence and branding and marketing techniques that work best in this industry.

Make presentations a competitive advantage for you and your business. Too many business presentations are a waste of everybody's time, failing to communicate and succeeding only in boring their audiences. Business Presentation Revolution overturns the conventional wisdom, offering aspiring leaders a proven method for preparing and delivering powerful presentations, online, on stage, or in the boardroom.

If you are thinking of starting an Online affiliate marketing venture from the ground up, now is the best time to do this! The affiliate marketing industry is growing by leaps and bounds, and opportunities are springing up everywhere. This audiobook covers the different topics associated with affiliate marketing, starting with its definition, trends, opportunities, and current options, and will teach you various strategies and techniques to become successful in affiliate marketing.

If you’re new to board game design, this audiobook will show you what to do to avoid the same costly and time-consuming mistakes that this experienced game designer made when he was first starting out. Not only that, but he has also reached out to his following of over 1,300 game designers to learn what miscues they made and what mistakes they commonly see other new game designers make.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

Whether you're facing funding sharks or angel investors, we've got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams. In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed.