New Business

The world of work has changed. People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn't the norm, and changing careers was even rarer. Today's career trajectories aren't so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options - and have even more opportunities to find work that lights us up.

In nearly every industry, smart machines are replacing human labor. It's not just factory jobs - automated technologies are handling people's investments, diagnosing illnesses, and analyzing written documents. If we humans are going to endure, Edward Hess and Katherine Ludwig say we're going to need a dose of humility. We need to be humble enough to let go of the idea that "smart" means knowing the most, using that information quickest, and making the fewest mistakes. Smart machines will always be better than we are at those things.

Entrepreneurs and early-stage company participants get taken advantage of so frequently that we hardly notice. Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the model popularized by the book Slicing Pie, Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent, and even credit.

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

In today's tumultuous and rapidly evolving business environment, High-Potential leaders are in high demand. Do you possess the relationship skills, strategic vision, innovation, and determination needed to thrive as a high-potential leader in your organization? New York Times bestselling author Ram Charan answers that question and helps you hop on the fast-track to leadership success in this insightful guide.

The number-one international best-selling author of The Gray Rhino offers a bold new framework for understanding risk and how we can reexamine and reshape our relationship with uncertainty to live more productive and successful lives.

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

In this new book, Frederick Chavalit Tsao and Chris Laszlo argue that current approaches to leadership fail to produce positive outcomes for either businesses or the communities they serve. Employee disengagement and customer fickleness remain high, resulting in a lack of creativity and collaboration at all levels of entrepreneurial activity. Investor demand for Environmental, Social, and Governance (ESG) continues to be poorly integrated into profit strategies.

Do you want to invest in a growing industry that offers both financial rewards and the opportunity to make a meaningful difference? Unlocking the Secrets to Assisted Living Wealth is the ultimate guide for aspiring entrepreneurs and real estate investors looking to break into the booming assisted living market. This comprehensive book will teach you everything you need to know about starting and scaling a successful senior care business.

A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.

In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and bestselling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.

Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity. Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us.

Desafía las ideas convencionales del marketing y aprende cómo acceder al cerebro oculto de tu cliente para crear una red de conexiones que impulse a las personas a comprar tu producto, empresa o visión. Las personas no toman decisiones con la mente consciente, sino por instinto. En este libro, la consultora de marketing y experta en ciencias del comportamiento, Leslie Zane, demuestra que las tácticas de persuasión tradicionales son insuficientes para convencer a los consumidores.

Happiness is the twelfth title in the Osho bestselling Insights for a New Way of Living series, and the first new title in the series since 2017.

From one of the world's top investing experts, and the best-selling author of Stocks for the Long Run, comes a book that challenges certain conventional wisdom. Based on groundbreaking research, The Future for Investors makes the case that as an investor you are better off with old, reliable companies, many of whose products have not changed for years.

This is a book to help you acquire the mindset to riches. It’s about creating a way of living where you aren’t controlled by fear, inertia, or poverty. You, instead, are motivated by creative, positive action and an open mind that is ready to receive prosperity in every area of your life. Here are the time-tested principles used by the self-made millionaires and billionaires to create lives beyond their wildest imaginations.