New Business

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

The definitive guide to 21st-century business leadership, The New Extraordinary Leader shook the foundations of leadership as we knew it when it was published in 2002. Since then, we have seen tectonic shifts in the world of business - and this revised and updated edition provides the data and insights you need to address them all. Jack Zenger and Jim Folkman's proprietary 360 feedback assessment of leaders in the real world - how they lead, what works, and what doesn't - provides the data that makes The Extraordinary Leader unique in a crowded field of such books.

Are you ready to take your outbound sales game to the next level? Look no further than the Justin Michael Method 2.0. This advanced outbound system is your ticket to driving unparalleled growth in your sales pipeline.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

Gorilla in the Cockpit offers a revolutionary way to understand megaproject failures. It opens the black box to reveal the hidden drivers of project crashes. The root causes cannot be found in traditional project management books. They are neither technical nor financial. They are human.

Great ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash and smash your way to the top of the market? With solid, proven advice, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and f--kups that await you.

This book serves as a guide. It dives into the process of raising a venture capital fund, the how-tos, the unique language of the limited partner (LP) world, secrets of how LPs think about fund diligence and alignment, the best practices in fundraising, what works, and how you can best prepare for success.

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.

Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.

Viral-Marketing Professor provides a real-time approach to a contemporary and diversified marketing strategy and renders the knowledge required to plan and execute successful, laser-targeted viral marketing campaigns with incredible accuracy.

The number-one international best-selling author of The Gray Rhino offers a bold new framework for understanding risk and how we can reexamine and reshape our relationship with uncertainty to live more productive and successful lives.

Since the earliest drafts of what became the JOBS Act of 2012 through the SEC’s long rules process to today, Gene Trowbridge has been at the forefront of educating and advising investors. The US crowdfunding phenomenon in commercial real estate is estimated by some to reach $869 billion by 2027. This book will help you benefit from the anticipated dramatic growth. In this 2021 update, Gene includes the latest Securities and Exchange Commission laws, and he leads you through the legalities and techniques of funding commercial real estate projects through crowdsourcing.

Remember the '70s? Way back then, IT was a mainframe that sat in some room and only a few people had a key. Flash forward a decade, and IT was a limited set of systems irrelevant to the vast majority of employees and customers. But today, all of the sudden, technology belongs to everyone. Because of the suddenness of this revolution in technology adoption, most IT organizations have not had enough time to evolve into a "comfortable integration" with the rest of the company.

LLC is undoubtedly the best structure for any business owner who wants a safe and easy-to-manage system to start, run, and own a successful business. This book will be your ideal money-saving partner, and lead you through every single step to make sure you do it right.

Regardless of the enterprise you want to run, it’s your choice to step up, set goals, achieve them and manage your career. But a simple desire to lead isn’t enough. Future leaders need to learn true and sustainable principles of what it means to do the work of leading to achieve success. John Hilbrich, a nearly 30-year CEO, entrepreneur, investor, and leadership coach, provides a transparent and actionable guide toward getting to CEO.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

Unstoppable Startup: The Ultimate Guide to Launching & Thriving The Ultimate Playbook for Entrepreneurs Who Refuse to Fail! Are you ready to break free from doubt, launch your dream business, and build a thriving, unstoppable startup—without wasting years on trial and error? In Unstoppable Startup, acclaimed entrepreneur Ryan White unveils a battle-tested roadmap to help you turn your big idea into a profitable business, scale like a pro, and dominate your industry.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

Ever felt paralyzed by the endless maze of legal forms and business jargon when all you want is to pursue your passion? You’re not alone and this book is your breakthrough. LLC (Limited Liability Company) Success Playbook transforms confusion into clarity, empowering you to launch and grow a thriving small business with confidence and heart. This book is like having a friendly guide that walks you through every step of forming your LLC, from choosing the perfect name to unlocking crucial tax benefits and mastering the art of branding.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?