New Business

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

In Wisdom Beyond What You Know: How to Shift from Being Driven by the Mind to Living from the Heart and Intuition, Ulrika Sullivan presents seven essential, realistic, and actionable inner shifts to connect you to the universal wisdom of your true self. She invites you to expand beyond the re-run patterns of the mind and shift into heart-centered living.

In Scale or Fail, author Allison Maslan shares her revolutionary SCALEit Method for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she's used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic big-picture risks, and fulfill your dreams of business expansion and skyrocketing profit.

Who Owns Canada Now demonstrates that Canada is currently led by business moguls who offer innovative policies and a new vision for the country. Through incisive analysis and exclusive interviews, Francis reveals our country's most powerful players in the most important business topic of the year.

The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.

This comprehensive guide provides step-by-step instructions to help you build and manage a profitable trucking company without the stress. With this book, you'll have everything you need to hit the road in no time, while making sure your trucking business starts off strong and finds success along the way.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

If You Want to Escape the 9-to-5 Grind and Build Your Own Ecommerce Empire, This Beginner's Guide to Selling Private Labels on Amazon FBA is Your Golden Ticket. Are you tired of watching others achieve financial freedom while you're stuck in the soul-crushing rat race, desperately yearning for a way out? Have you ever dreamed of breaking free from the shackles of your 9-to-5 job and finally taking control of your time and income, but don't know where to begin?

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

Ignition: How to Start a Successful Detailing Business is a comprehensive guide for aspiring entrepreneurs who are interested in starting their own auto detailing business. The book is written by a successful detailing business owner who shares his insights, tips, and strategies for building a successful business. The book covers a wide range of topics related to starting and growing a detailing business, including market research, business planning, financing, marketing, branding, customer service, and more.

accomplished author, professor, and consultant Jay Sullivan delivers a clear, tangible, and actionable guide to implementing flexibility and creativity in your enterprise. Through interviews with senior leaders from a wide array of industries and disciplines, the author shows you the trends and behaviors that allowed successful organizations to navigate the changing realities and complexities that have defined recent years, including the COVID-19 crisis, the increasing awareness of racial injustice in society, and the January 6th insurrection.

Si vous avez déjà lu des livres sur le management, vous avez certainement remarqué qu'ils se classent presque toujours en deux catégories : les pavés mortellement ennuyeux et les ramassis de platitudes recyclées derrière un jargon subtil... Le Management pour les Nuls est vraiment différent. La pratique du management y est présentée de façon vivante, drôle et pertinente : des principes fondamentaux du management aux réflexes à adopter en cas de crise en passant par la capacité à déléguer comme à valoriser ses collaborateurs, découvrez toutes les bonnes pratiques du manager d'aujourd'hui.

Our kids are smart, our banks are sound, our health care system is humane, our democracy is stable - but technological change is about to disrupt our economy and threaten our way of life. Canadians aren't ready for the race to the future. Can we still catch up - or even win? Yes, says Anthony Lacavera, one of Canada's most successful entrepreneurs and venture capitalists. But we need to change the way we think and talk about our own abilities - dream bigger, aim higher, and go for gold, not bronze.

Bernd Schoner cofounded his tech start-up during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time.

The ultimate cheat sheet to LLC success: Everything you need to know (minus the headaches). You've got the drive, the ambition, the killer business idea. But who has time to make sense of dense legal documents or navigate the ever-changing tax laws? But what if you had a shortcut? A clear, concise guide that gives you the exact steps to launch and grow your LLC, without the headaches and costly mistakes? That's where this book comes in— the blueprint that separates the dreamers from the doers, your personal roadmap to LLC mastery, written in plain English, not legalese.