New Business

Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many resources. But it's not only designers who "prototype" as they work. A skateboarder tries a new trick; that's a prototype experience. A chef experiments with a new dish and new ingredients; that's a prototype experience, too. Once a prototype is made, the creator gains knowledge about what worked and what didn't, what should be used again and what should be trimmed from the experience.

The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

Your first 100 days in a new leadership position are critical, as they set the foundation for your team's success going forward. The New Leader's 100-Day Action Plan helps you start gaining traction even before your first day in a new job. The playbook gives you a concrete strategy for getting a fast start - engaging the culture, setting direction, aligning the team, avoiding common missteps, and delivering results.

If you're like most people, your formula for career success is to be an expert and work hard. It's a great strategy when starting your career, but are you as influential as you would like to be? If the answer is no, then it might be time to change your strategy. Hard Work Is Not Enough reveals the essential soft skills required to be more believable at work. It's the skills your manager wishes you had but doesn't have the guts to tell you to your face.

You did "everything right"--got the degree, the knowledge, the experience, the business plan, the "right" product or service, the optimized website - so why don't more people want what you have to offer? Why don't more people care about it? In this refreshing look at business fundamentals, Vincent Pugliese argues that before you set about gaining the knowledge and experience needed to create something people want to buy, you must become the person that people want to know.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

Let Inc. help launch your dreams. Makers, doers, and dreamers - for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action.

Are you ready to be SUCCESSFUL?! THIS edition of The Secret Door to Success has a NEW CREATIVE FLAIR! Immediately following each chapter is a short theatrical exercise! So, teens, young adults, and thespians of all ages can ACT OUT an affirmation which embodies the positive message in each chapter. A FUN way to practice the principles herein! The more we practice, the more it sticks! Please note that you do not have to have any prior acting experience in order to do these exercises. All you have to do is believe....

Do you want to start and grow your own six-seven figure per year e-commerce brand? Do you want to launch products that thousands of people love and purchase over and over again? Here's a preview of what you'll discover: A realistic behind-the-scenes look at starting and growing a seven-figure e-commerce brand, why differentiation is the key to scaling your brand, and how you can differentiate using the "Core Four" of product differentiation (explained with examples), and discover why customer service is one of the main keys to creating a seven-figure brand in this day and age.

Edited by John Brockman, publisher of Edge.org, Thinking presents original ideas by today's leading psychologists, neuroscientists, and philosophers who are radically expanding our understanding of human thought.

The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.

El nuevo entorno competitivo exige el entendimiento de plataformas, servicios digitales y pronósticos de la demanda. Nuevo Juego, Nuevas Reglas, comunica de una forma clara, la complicada relación consumidor-marca, desde una perspectiva honesta y crítica. Los consumidores de la era de la información se han rodeado de herramientas para comunicar su vida al círculo social de forma instantánea. Son seres hiperconectados que conviven en esferas tecnológicas cada vez más complejas.

I had no reason to question the life I was living. I did everything I was supposed to do to live an amazing life – great education, great career, married, mother, home-owner, nice car owner, fancy vacation taker – or so I thought. I was just rushing to cross things off my to-do list one after another, never stopping to ask myself if all this doing was making me happy. None of my checklists said find joy, be fulfilled, authentically align with my soul.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.

Have you ever wondered how to get into another person's mind? Is it possible to control the minds of others like in fantasy movies and comics? Would you like to be able to persuade the minds of others? It is possible that someone has asked this question at some point in their life and has given up on it. The truth is that it does not matter how impossible this is but if it is possible to get into the minds of other people. At any time, people allow us to see the actions they perform, and it is here that we can detect their behavior patterns and thus enter their minds.

Managing people is one of the most demanding yet career-enhancing and rewarding skills you can have. Skills for New Managers provides you with everything you need to excel as a manager from day one. From hiring productive employees to developing mentoring, leadership, and coaching skills, this fast-paced, easy-to-understand guide is your blueprint for managing your staff to success.

From the master of personal power - a date with destiny..."I know that no matter where you are in your life, you want more! No matter how well you're already doing or how challenged you now may be, deep inside you there lies a belief that your experience of life can and will be much greater than it already is. You are destined for your own unique form of greatness..." Anthony Robbins already has unlocked the personal power inside millions of people worldwide.

It’s easy to feel stuck in the grind, struggling to simply get through the day, especially as we all try to define a new normal. But what if you could start achieving your goals and living with purpose? Authors Dustin Hillis and Ron Alford can show you how.

An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.