New Business

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change. Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn’t what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives listeners the tools they need to get started.

The Subscription Playbook shows listeners how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

If You Want to Escape the 9-to-5 Grind and Build Your Own Ecommerce Empire, This Beginner's Guide to Selling Private Labels on Amazon FBA is Your Golden Ticket. Are you tired of watching others achieve financial freedom while you're stuck in the soul-crushing rat race, desperately yearning for a way out? Have you ever dreamed of breaking free from the shackles of your 9-to-5 job and finally taking control of your time and income, but don't know where to begin?

In Sales Magic, you'll discover how to actually double your sales volume by combining powerful selling techniques with cutting-edge psychology. Sales Magic introduces you to an entirely different system of selling, fully based on trust.

Astroball is the inside story of how a gang of outsiders went beyond the stats to find a new way to win. When new Astros general manager Jeff Luhnow and his top analyst, the former rocket scientist Sig Mejdal, arrived in Houston in 2011, they had already spent more than half a decade trying to understand how human instinct and expertise could be blended with hard numbers. Astroball is the story of the next wave of thinking in baseball and beyond, at once a remarkable underdog story and a fascinating look at the cutting edge of evaluating and optimizing human potential.

The New Restaurant Manager is for new managers who want to avoid the mistakes that most beginning managers make. This refreshing how-to guide is written in a practical, down-to-earth style, like having coffee with your mentor.

Existing narratives about how we should organize are built upon, and reinforce, a concept of "good management" derived from what is assumed to be a fundamental need to increase efficiency. But this assumption is based on a presentist, monocultural, and generally limited view of management's past. A New History of Management disputes these foundations. By reassessing conventional perspectives on past management theories and providing a new critical outline of present-day management, it highlights alternative conceptions of "good management".

Rapid Knowledge Acquisition & Synthesis is a collection of the very best methods to get ahead of the typical learning curve. You’ll learn how to create an environment for information absorption at shocking speeds. From scientifically validated tips to best practices of some of the world’s smartest polymaths, you’ll get it all. Faster, deeper, stronger. Peter Hollins has studied psychology and peak human performance for over a dozen years and is a best-selling author. He has worked with a multitude of individuals to unlock their potential and path towards success.

Launch a business startup the right way! Whether you have (1) a new product or service idea, (2) a fresh way to do business, or (3) you want to know the best strategies to make your startup successful, then keep listening. This book will easily guide you through the process of starting up your new business for maximum success potential. Anyone can be a startup entrepreneur!

Imagine you can have the knowledge you want to start your business and live the Hassle Free All-American Lifestyle of Independence, Prosperity and Peace of Mind. Learn how to.... Get free government grants for your small engine repair business.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

If you’re new to board game design, this audiobook will show you what to do to avoid the same costly and time-consuming mistakes that this experienced game designer made when he was first starting out. Not only that, but he has also reached out to his following of over 1,300 game designers to learn what miscues they made and what mistakes they commonly see other new game designers make.

The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.

Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.

This book takes you through Lean IA’s 36 steps of the AEIO YOU methodology to scale successfully, discussing tools, techniques, roles, and responsibilities. You will notice that the AEIO YOU method, which you can use to bring RPA into your company, can also be used for introducing any new technology.

Business leaders today face unprecedented challenges—and it's not uncommon to feel overwhelmed by the sheer number and complexity of nonstop decision making. To further complicate matters, you may believe that some decisions require rational (brain) decision making, while others call for you to "go with your gut." In The Steadfast Leader, you'll discover that integrating the two—brain and gut—will help you become the calm, steadfast and powerful leader you want to be.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.