New Business

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

Are you ready to finally make some big changes in your life? As we draw nearer to the close of another year, this is the perfect time to commit to creating a serious transformation in your life. Maybe you are ready to once and for all shed unwanted pounds, get fit, and start living a healthier lifestyle. Perhaps your work situation has you completely depressed and you dream of working for yourself from the comfort of your own home.

Originally published as a 24-week correspondence course, The Master Key System is a step-by-step process for achieving the success that you’ve always desired. Using the creative power of thought, Charles F. Haanel will help you understand and harness your own mental power in order to manifest the life you long for. Each of the 24 lessons includes study questions and responses to deepen your understanding of the material. Practical and accessible, The Master Key System is a transformative guide to living a fulfilling, successful life.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

Dive into the future of passive income with "ChatGPT Side Hustles" by Alec Rowe. This comprehensive guide unveils over 85 innovative side hustle ideas leveraging the power of AI to boost your income, create new cash flows, and secure a competitive edge.

Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

Entrepreneurs and early-stage company participants get taken advantage of so frequently that we hardly notice. Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the model popularized by the book Slicing Pie, Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent, and even credit.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path toward monetizing your creations and how to avoid the get-rich-quick scammers. Inventor Confidential will show them where to best spend their hard-earned money to maximize their odds for success.

This comprehensive guide provides step-by-step instructions to help you build and manage a profitable trucking company without the stress. With this book, you'll have everything you need to hit the road in no time, while making sure your trucking business starts off strong and finds success along the way.

l have taken every single lesson, strategy, and tactic learned and distilled them into one 4-step blueprint. It's called the "Law Firm Growth Acceleration Model." And it's the key for exponential revenue growth without wasting your time, your money, or working 100+ hours in your practice. In this book, you'll discover:

Fifteen years after his number one New York Times best seller, Ageless Body, Timeless Mind, Deepak Chopra revisits "the forgotten miracle" – the body's infinite capacity for change and renewal. You cannot take advantage of this miracle, Chopra says, unless you are willing to completely reinvent your body, transforming it from a material object to a dynamic, flowing process. "Your physical body is a fiction," Chopra contends. Every cell is made up of two invisible ingredients: awareness and energy.

Veteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup. Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship. But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture.

Who Owns Canada Now demonstrates that Canada is currently led by business moguls who offer innovative policies and a new vision for the country. Through incisive analysis and exclusive interviews, Francis reveals our country's most powerful players in the most important business topic of the year.

The initial excitement of starting a business for many independent contractors, solopreneurs, and small business owners can quickly turn into a whirlwind of chaos and confusion. Knowing Isn't Doing provides you with a roadmap that will turn the chaos to clarity and confusion to confidence. More importantly, it will provide you with professional, personal margin to envisioned.

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.