New Business

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.

How people perceive you has always been critical to a successful career. Now add in the Internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success. So how do they stand out and get ahead?

If you're like most Americans, your most valuable asset is your retirement fund. We diligently save money for years, yet most of us don't know how to avoid the costly mistakes that cause a good chunk of those savings to be lost to needless and excessive taxation. Now, in the midst of a financial crisis, there is more need than ever to protect your assets. The Retirement Savings Time Bomb, by renowned tax advisor Ed Slott, shows you in clear-cut layman's terms how to take control over your retirement savings plan.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.

Do you have dreams of becoming an entrepreneur? Are you tired of working for the big man and want to become your own boss? Are you afraid to invest in a business and then fail? If you relate to any of these questions, then this audiobook can help guide you and make you feel at ease about everything you will need to know and change to help you become a successful entrepreneur. I can’t assure you that you won’t be faced with failures during your journey of entrepreneurship, but I can teach you all the tools and skills you need to prevent as many failures as you can.

From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today's entrepreneurs.

Si vous avez déjà lu des livres sur le management, vous avez certainement remarqué qu'ils se classent presque toujours en deux catégories : les pavés mortellement ennuyeux et les ramassis de platitudes recyclées derrière un jargon subtil... Le Management pour les Nuls est vraiment différent. La pratique du management y est présentée de façon vivante, drôle et pertinente : des principes fondamentaux du management aux réflexes à adopter en cas de crise en passant par la capacité à déléguer comme à valoriser ses collaborateurs, découvrez toutes les bonnes pratiques du manager d'aujourd'hui.

In the tradition of Who Moved My Cheese? and Fish!, Move Your Bus is an accessible and uplifting business parable that illustrates Clark's expert strategies to maximize the performance of each member of a team. These easy to implement techniques will inspire employees and team leaders alike to work harder and smarter and drive the organization to succeed.

A scathing, sardonic exploration of Silicon Valley tech culture, laying bare the greed, hubris, and retrograde politics of an industry that aspires to radically transform society for its own benefit. This enlightening audiobook is a must-listen for anyone interested or involved in the tech industry. At the height of the start-up boom, journalist Corey Pein set out for Silicon Valley with little more than a smartphone and his wits. His goal: to learn how such an overhyped industry could possibly sustain itself as long as it has.

Dive into entrepreneurship with Pete Srodoski's "The Small Business Playbook—The Ultimate Beginner's Guide: Practical Steps to Become a Profitable Business Owner," an essential audiobook for new and aspiring business owners. With Charlie Brogan's engaging narration, this guide offers practical steps, strategies, and insights from Srodoski's extensive experience as a successful CEO and COO.

Gay Hendricks had an extraordinary, life-altering experience during a conversation at a party. The gift he received in that meeting became his touchstone for creating the life of his dreams. Now, he passes on to all of us the pivotal insight he gained in that magic moment.

In the original meaning of the word, hackers are enthusiastic computer programmers who share their work with others; they are not computer criminals. This is the book that cracks the stigma of the hacker and articulates their invaluable role in the information age.

Sara Bliss (yes, that’s her real name) tracked down more than 65 people who transformed their lives to learn how they did it so you can, too. Take the Leap is packed with inspiring profiles, quotes, and other pieces of creative advice from game changers, rule breakers, and side hustlers, including successful entrepreneurs like Barbara Corcoran, Bobbi Brown, writer turned actress (at 40) Jill Kargman, Black Crowes drummer turned sports radio host Steve Gorman, writer Simon Doonan, and NFL player turned artist/activist Aaron Maybin, and many more.

That’s what makes the special method inside this book so different. It taps directly into ChatGPT’s built-in algorithms and lets you train it to perform dozens of tasks in a matter of seconds. Which means you don’t have to take the “trial and error” approach to harness the power of ChatGPT. You don’t have to spend hours jumping from one tutorial to the next. The only road map you need to get the most out of ChatGPT is laid out in this book.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Edward Lawler is one of the world's most eminent organizational scholars. In this new book he identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.