New Business

Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google show how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st-century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments.

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

The First-Time Leader provides basic frameworks, processes, and tools to help first-time leaders and their teams deliver better results faster. Leading is about inspiring and enabling others to do their absolute best, together, to realize a meaningful and rewarding shared purpose.

There’s no doubt that our world has gotten more extreme. Pandemics, climate change, superpower rivalries, cyberattacks, political radicalization—virtually, everywhere we look there is mayhem bearing down on us, putting trillions of assets at risk. And at least two factions have formed around how to respond. In Chaos Kings, Scott Patterson depicts how one faction, led by Nassim Nicholas Taleb, bestselling author of The Black Swan, believes humans can never see the big disaster coming.

How good can your relationship with money get? Can you imagine feeling happy, enthusiastic, and grateful about your finances? When your relationship with money is optimally aligned, you are better able to discover new sources of money, keep more money that comes your way, and more easily increase your savings. Be inspired by real life stories of High Energy Money and learn practical ways to start experiencing tremendous prosperity and financial good fortune as your thoughts and feelings positively influence your financial reality.

No business concept was more important to America's economic revival in the 1990s than reengineering, introduced to the world in Michael Hammer and James Champy's Reengineering the Corporation. Already a classic, this international best seller describes how the radical redesign of a company's processes, organization, and culture can achieve a quantum leap in performance.

If you’re a leader looking to grow and focus your limited time and energy on the things that truly matter, create stand-out impact, and achieve results, then keep reading! Are you seeking to better yourself as a leader? Do you want to create maximum positive impact with the people and company you lead? Are you looking to step up and make a difference both at work and in your personal life? Whatever your motivations are, “Modern Leadership - 4 Books in 1” by Paul A. Wyatt is just what you need! Good leaders make an impact not just on the company they serve but also with people they manage.

It's pooey on B-A-B-I-E-S until Junie B. finds out that her new dumb old baby brother is a big fat deal. Her two bestest friends are giving her everything they own just to see him. And guess what else? Maybe she can bring him to school on Pet Day.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

One of the most ideal businesses for those who are just starting out is Airbnb hosting. If you have a property investment, a vacant room, or even just an extra bedspace, you can become an Airbnb host. In fact, more than four million people are currently doing it, and Airbnb says it will need millions more in the coming years. As the world opens up again, and demand for travel picks up, it’s the perfect time to jump into this industry. With insider knowledge from a successful long-time Airbnb host, you can skip over the trial and error, and go directly into doing what works.

The Science Of Being Great is the third book in the The Science Of... series. In this book, Wattles rounds out the trilogy with his unique perspective on how you can attain greatness and tap in to the Principle of Power to unleash your inner genius and become what you want to be.

Gay Hendricks had an extraordinary, life-altering experience during a conversation at a party. The gift he received in that meeting became his touchstone for creating the life of his dreams. Now, he passes on to all of us the pivotal insight he gained in that magic moment.

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

You and a partner go into business together and split the equity 50/50. You do all the work and your partner slacks off. He owns half your business - now what? Slicing Pie outlines a process for calculating exactly the right number of shares each founder or employee in an early stage company deserves.

You will learn: How to value the time and resources an individual brings to the company relative to the contributions of others.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.