New Capitalism

In the second decade of the 21st century, many Americans feel they are subject to economic forces beyond their control. Some critics of today's economy compare it to the rampant inequality of the late 19th century, when robber barons manipulated the economy to their own benefit. Others object to the remedies that were applied in the early 20th century, insisting that markets work best when governed least.

Today’s entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of “failing fast.” Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.