New Career

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

Become a digital-first organization. If you read (or listen) to nothing else on leading digital transformation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help revitalize your offerings and processes, stay ahead of disruptors and technology shifts, and manage the necessary cultural change.

With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family.

Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.

AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a PhD to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems.

So you have an idea, or maybe a service and you’ve decided you want to open your own business…But where do you start? Whether it's simple like a local window cleaning business you want to begin ... .or a software idea that could take over the globe, we help you cover all of the basics & foundational steps so you learn to walk before you run! Now, it's time to get to work so you can get back to doing what you do best…serving your customers.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Problem: Most Americans don't realize the potential gold mine in blue-collar business. By blue-collar business I mean a business providing a specialized service requiring a trained employee and manual labor. In my case it is chimney sweeping, but it can range from construction to gardening to plumbing and junk removal. There are literally thousands and thousands of opportunities, but many people don't consider blue-collar work as an option and are missing out as a result.

Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and succeed? This indispensable new book lays out a pragmatic action plan blending rich stories, new empirical research, and loads of practical advice to help companies thrive by collaborating more effectively.

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

The old economy is shattered and gone forever. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. However, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions - booms or recessions, including the fast-emerging New Economy - there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy?

Creative people tend to see the world a little differently from everyone else. But that doesn't mean they can't zero in on their goals, get focused, get organized, and not only accomplish what they want to achieve but earn money doing it. In Get It Done, a beloved teacher and successful writer, actor, and comedian helps you get a handle on your own particular - even peculiar - creative process and harness your energies in positive, productive, and income-generating ways.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.

In Modern Achievement, JA (Junior Achievement) Worldwide CEO Asheesh Advani and celebrated leadership expert Marshall Goldsmith (What Got You Here Won’t Get You There) offer thirty actionable lessons for personal and career success. Each lesson is part of an innovative Fixed-Flexible-Freestyle leadership framework that helped Advani to lead JA Worldwide and propel the organization to annual recognition as one of the top 10 NGOs in the world.