New Career

Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Drawing on her 18 years of experience working remotely, plus original interviews with managers, employees, and free agents who've perfected their remote routines, Laura Vanderkam shares strategies for productivity, creativity, and health in the new corner office.

In the tradition of Who Moved My Cheese? and Fish!, Move Your Bus is an accessible and uplifting business parable that illustrates Clark's expert strategies to maximize the performance of each member of a team. These easy to implement techniques will inspire employees and team leaders alike to work harder and smarter and drive the organization to succeed.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

Larry Winget often says people have been sold an old bag of "hooey" about what it takes to be successful in business. Forget passion, motivation, "loving what you do", etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell, and managing your time, resources, and employees. Don't Quit Your Day Job! is a must-listen conversation between Larry Winget and Dan Strutzel. You will not only be asked the tough questions, you'll get the answers in this book.

This gem of a guide is a clear roadmap towards true, authentic success in every area of your life. Disarmingly simple, yet filled with profound insights, The Seven Guaranteed Steps to Spiritual, Family and Financial Success is one publication that actually lives up to its title. Also makes an excellent gift.

This is a book about common sense—what it is, how to make it, and how to put it into practice across all contexts of leadership and life. It's also a book of stories from my leadership journey across continents, cultures, and contexts (e.g., combat, business, and government). In this book, you’ll learn what I learned and what many other common-sense leaders across the ages have learned before us.

Gorilla in the Cockpit offers a revolutionary way to understand megaproject failures. It opens the black box to reveal the hidden drivers of project crashes. The root causes cannot be found in traditional project management books. They are neither technical nor financial. They are human.

You can own a beautiful home. You can own a vintage sports car. And a yacht. But none of these external things will ever change how you feel about life and yourself. The truth is we get frustrated and disappointed with life because we don’t focus on owning the right thing. Without knowing how to own and manage our inner world, there will always be something missing. You’ll still feel empty and unfulfilled.

We are at the threshold of the new roaring twenties—a resurgent era of technology-driven advancement with greater financial equality and economic expansion. Not unlike the famed decade of the previous century, our next ten years will be filled with striking cultural shifts, new challenges, and, ultimately, abundant financial opportunities. Paul Zane Pilzer sees a better world on the horizon. In The New Roaring Twenties, he imparts inspiration and a new template for escaping the shadow of a global pandemic, with all its fallout, and stepping into the resplendent possibilities of the future.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

After decades of giving and viewing presentations in large multinational organizations, in many countries and cultures, Ana Maria Gonzales has seen it all, both good and bad! Ana Maria will guide you on how to avoid the well-known and not-so-well-known pitfalls. After some practice, you will become well-versed at giving powerful, persuasive, and compelling presentations. Most people absolutely dread public speaking; you will learn the tips and tricks he found that helped him throughout his career!

Visionary Leadership in a Turbulent World: Thriving in the New VUCA Context is the thoughtful analysis of nine expert authors from around the globe who put VUCA under the microscope and take the listener on a journey that looks at VUCA from a number of different leadership perspectives. Through their research and writing these nine authors seek to provide sense-making and insights that are combined with practical tips and frameworks to help leadership embrace this new VUCA context and learn how to thrive within it.

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.

Drawing on interviews with 75 leaders in more than 40 multinational organizations and NGOs, the author explores how ecological worldviews are expressed in the context of global sustainability practice. By empirically grounding key theories from developmental psychology in sustainability leadership practice, the author encourages us to think about leadership in a different way.

Most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship.

It’s easy to think working less and making more is something available only to a blessed few. James has proven over and over again this is not the case. If you want to build a business that gives you financial peace of mind while allowing you to enjoy life now, not later...Work Less, Make More will get you on your way. It will help ensure the business you're building will work for you, not the other way around.

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments.