New Career

Gay Hendricks had an extraordinary, life-altering experience during a conversation at a party. The gift he received in that meeting became his touchstone for creating the life of his dreams. Now, he passes on to all of us the pivotal insight he gained in that magic moment.

Do you dream of being your own boss? You can start a small business, or you can acquire one already underway. After going through this program, you will understand the particular risks and benefits of each method. We will explore what it really means to be successful in your own business beyond the surface-level statistics. You will learn how businesses are valued and how to use tools like debt to acquire one or buy the stuff you need to do a startup. Most importantly, we’ll explore the real risks of small business and manage those risks.

The book, Lean Startup: How to Apply the Lean Startup Methodology to Innovate, Accelerate, and Create Successful Businesses, aims to help entrepreneurs build a profitable business. Failure may be inevitable, especially for startup businesses, but truth is, most of these failures could be preventable. This book introduces a new approach with the hopes of changing the way businesses are built and new products and/or services are introduced.

Bryan Flanagan wastes no time in instructing those new to the world of sales. He is direct and succinct, using as few words as possible to make it absolutely clear that selling is a learned skill and that professional salespeople are the ones who understand that selling is not about being a certain personality type; it is about being the go-to person, the problem solver, and the solution finder in the lives of those who need a product or service.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

Do you love food? Do you enjoy cooking for others? Are you looking for a way to turn that love of cuisine into something profitable? Look no further than the catering industry! This book will tell you everything you need to know to start, run, and grow your own catering business—even if you have never before ventured into business for yourself! You will learn the nuances of the business, including how to get started, what supplies you need, costs for those items necessary to get your catering business up and running, how to brand and market your new catering business, and much more.

Unlock the secrets of success with Paul Jamison, celebrated host of the Green Industry Podcast, in "How to Build a Thriving Lawn Care Business." This guide distills years of industry expertise into actionable strategies that will transform your operation and skyrocket your profits.

Erin, a young technology executive, is burned out and discouraged in her management role. Facing a decision to confront her CEO and resign, she encounters a woman named Leah whose wisdom helps guide her choices. An uncommon mentorship develops as Leah challenges Erin to write a new story. Leah's insights into leadership and followership are fueled by her former relationship with a professor whose enduring lessons about the power of story are passed on to Erin. Challenged to recognize and overcome toxic work environments, Erin confronts her own ability to change her mindset.

The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.

Are you ready to be your own boss and do what you love? If you want to start your own ranch you so can be in more control of your life than this book is for you. Imagine what life would be like getting to be your own boss. Imagine getting to have more control over your income and hours. By following the strategies outlined in this book, you can build the ranching business of your dreams.

You can own a beautiful home. You can own a vintage sports car. And a yacht. But none of these external things will ever change how you feel about life and yourself. The truth is we get frustrated and disappointed with life because we don’t focus on owning the right thing. Without knowing how to own and manage our inner world, there will always be something missing. You’ll still feel empty and unfulfilled.

Are you passionate about working outdoors and ready to turn your skills into a profitable venture? 'How to Start a Lawn Care Business' is your definitive guide to building a successful lawn care service from the ground up. Whether you're a complete beginner or an experienced landscaper looking to expand, this book will walk you through the process of launching, managing, and growing your lawn care venture.

Thinking of turning your passion for crafting delightful drinks into a thriving business? 'How to Start a Home-Based Bartending Service' is your go-to guide. This book walks you through setting up your business, perfecting your drink offerings, navigating legalities, and reaching clients—all from your home. With professional insights, practical steps, and creative tips, this guide will help you transform your bartending skills into a lucrative home business. Discover the potential of personal service packages, mobile events, and signature drinks with this all-encompassing resource.

Dive into the world of entrepreneurship with 'How to Start a Print-On-Demand Business'. This guide offers aspiring business owners a comprehensive blueprint for launching a successful print-on-demand (POD) venture. Whether you're starting with limited funds or looking to expand an existing operation, learn how to capitalize on trends, build a brand, and reach your target audience with minimal risk. From idea generation and product selection to creating an online storefront and leveraging marketing strategies, this book provides actionable insights to help you thrive in the POD marketplace.

Explore the opportunity of establishing a home energy audit business to help homeowners save on energy costs and reduce their carbon footprint. 'How To Start A Home Energy Audit Business' provides you with essential knowledge ranging from understanding energy systems and certifications to marketing your services effectively. This guide is crafted for aspiring entrepreneurs and seasoned professionals eager to make a difference by improving home energy efficiency. Unlock industry secrets, develop your skills, and build a profitable and impactful business in the growing energy sector.

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

Paul Sparks, Tim Soerens, and Dwight J. Friesen have seen—in cities, suburbs, and small towns all over North America—how powerful the gospel can be when it takes root in the context of a place, at the intersection of geography, demography, economy, and culture. This is not a new idea—the concept of a parish is as old as Paul's letters to the various communities of the ancient church. But in an age of dislocation and disengagement, the notion of a church that knows its place and gives itself to where it finds itself is like a breath of fresh air, like a sign of new life.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.