New Career

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

If you’re new to board game design, this audiobook will show you what to do to avoid the same costly and time-consuming mistakes that this experienced game designer made when he was first starting out. Not only that, but he has also reached out to his following of over 1,300 game designers to learn what miscues they made and what mistakes they commonly see other new game designers make.

Have you unknowingly built a business that relies entirely on you, the owner, to keep it running? Are you trading hours for dollars, locked into a glorified freelancing role where every client relies on you personally for their needs? If so, it’s time for a wake-up call. This book introduces the revolutionary "Fire Yourself" Method, challenging CEOs, founders, and entrepreneurs to take a hard look at their role within their own businesses.

Disruptive events have the power to alter even the most basic assumptions we have about our lives and profoundly change the way we live them. To many, such dramatic and sudden shifts can create chaos, confusion, and fear. However, Garrett asserts that disruption—while sometimes painful in its abruptness—can also be a time rife with opportunity for incredible growth and transformation by allowing it to shake us out of what he calls a “losing game”. When disruption happens, we create a space to play a new game, a “winning game”.

Throughout the history of business, employees had to adapt to managers and managers had to adapt to organizations. In the future, this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive, organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working.

Leaders! Do you have days when you feel like you're communicating with toddlers rather than adults in the workplace? Are you tired of dealing with sulking, tantrums, personality clashes, and poor performance? If you are not getting the results you need as a high-performance leader, this audiobook is for you. In it, you will learn a new approach to communication that will radically improve your leadership effectiveness.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Make presentations a competitive advantage for you and your business. Too many business presentations are a waste of everybody's time, failing to communicate and succeeding only in boring their audiences. Business Presentation Revolution overturns the conventional wisdom, offering aspiring leaders a proven method for preparing and delivering powerful presentations, online, on stage, or in the boardroom.

It’s easy to think working less and making more is something available only to a blessed few. James has proven over and over again this is not the case. If you want to build a business that gives you financial peace of mind while allowing you to enjoy life now, not later...Work Less, Make More will get you on your way. It will help ensure the business you're building will work for you, not the other way around.

The financial shelves are filled with books that explain how popular carry trading has become in recent years. But none has revealed just how significant a role it plays in the global economy - until now. A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture - one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval.

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era.

Are you ready to finally make some big changes in your life? As we draw nearer to the close of another year, this is the perfect time to commit to creating a serious transformation in your life. Maybe you are ready to once and for all shed unwanted pounds, get fit, and start living a healthier lifestyle. Perhaps your work situation has you completely depressed and you dream of working for yourself from the comfort of your own home.

Get ready to know all there is to know about starting your own food truck business, and more importantly, keeping it successful! You do not just want your food truck to be successful; you want it to expand and grow into a fully developed business empire. This audiobook aims to support those goals by providing the knowledge and tools you need to achieve lasting success.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

Whether you're a veteran property owner or just starting out, here you'll uncover the real estate expertise you need to select the finest land for your new home.

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.

A provocative work that challenges the traditional and widely accepted principles of business management - and proves that they are outdated, outmoded, or simply don't work. Do open floor plans really work? Are there companies that put their employees' welfare first, and their clients second? Are annual performance reviews necessary? Dr. David Burkus is a highly regarded and increasingly influential business school professor who challenges many of the established principles of business management.

Oleg Tinkov is a legend of Russian business and a bright, charismatic leader. He built five successful companies in various industries, and therefore knows how to start a business from scratch. Can you do it the same way and become as successful? You can, with the help of this book.