New Career

The classic guide to business communications...updated for a new generation of media-savvy leaders.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

I had no reason to question the life I was living. I did everything I was supposed to do to live an amazing life – great education, great career, married, mother, home-owner, nice car owner, fancy vacation taker – or so I thought. I was just rushing to cross things off my to-do list one after another, never stopping to ask myself if all this doing was making me happy. None of my checklists said find joy, be fulfilled, authentically align with my soul.

Publisher Robert Collier taught millions of people how to achieve more, attain more, and live more-all by tapping the incredible faculties of the human mind. His leading book, The Secret of the Ages, is now available as an audio program.

In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and bestselling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.

Ignition: How to Start a Successful Detailing Business is a comprehensive guide for aspiring entrepreneurs who are interested in starting their own auto detailing business. The book is written by a successful detailing business owner who shares his insights, tips, and strategies for building a successful business. The book covers a wide range of topics related to starting and growing a detailing business, including market research, business planning, financing, marketing, branding, customer service, and more.

In this practical guide, Joseph Murphy shows you a simple way to harness the cosmic power hidden within to achieve physical, spiritual, and career success. The secrets of this life-changing art are spelled out simply and clearly, drawing upon both Eastern and Western cultures for special techniques and prayers.

A new way of understanding language provides a powerful new foundation and a new set of tools for designing and re-designing your life, at home and at work, and everywhere in between. This is especially relevant for everyone seeking meaningful change in their lives, as well as those for whom building and maintaining mutually-beneficial relationships is important. And it's particularly useful for leaders, managers, salespeople and anyone else who "gets paid to have effective conversations"!

Cosmology is the story we tell ourselves about why we are here in this Universe. Right now we humans find ourselves in a cosmological transformation that is as profound as the radical shift in collective consciousness after we realized that the Sun doesn’t orbit around the Earth. We live in a time that collapses time into timelessness; we live in a space that doesn’t acknowledge boundary. The story is changing right now, because our knowledge of who we are is changing. We must re-understand humanity, its reason for existence, and its potential for co-participating with evolution.

In the midst of one of the most serious financial upheavals since the Great Depression, George Soros writes about the origins of the crisis and proposes a set of policies that should be adopted to confront it. Soros places the current crisis in the context of his decades of study of how individuals and institutions handle the boom and bust cycles that now dominate global economic activity.

Soros makes an invaluable contribution to our understanding of the great credit crisis and its implications for our nation and the world.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

Now you can learn how to give a TED-style talk to achieve your personal and business goals. How to Deliver a TED Talk provides more than 100 invaluable tips - everything from opening with an explicit statement of audience benefits to framing your idea as an action-outcome response to a question worth asking. Whether you're presenting to an audience of one or 1,000, this book is an indispensable resource for any public speaker.

Accomplished entrepreneur and AI strategist Vineet Vashishta delivers an engaging and insightful new take on making the most of data, artificial intelligence, and technology at your company. You'll learn to change the culture, strategy, structure, and operational framework of your company to take full advantage of disruptive advances in tech. The author explores fascinating work being undertaken by firms in the real world, as well as high-value use cases and innovative projects and products made possible by realigning organizational frameworks using the capabilities of new technologies.

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Been thinking about going into business for yourself but feel too scared to take the leap? Want to go from employee to entrepreneur? Well, you can. With the right mindset, strategies and skills you can transform your career, your life and your income.

In Modern Achievement, JA (Junior Achievement) Worldwide CEO Asheesh Advani and celebrated leadership expert Marshall Goldsmith (What Got You Here Won’t Get You There) offer thirty actionable lessons for personal and career success. Each lesson is part of an innovative Fixed-Flexible-Freestyle leadership framework that helped Advani to lead JA Worldwide and propel the organization to annual recognition as one of the top 10 NGOs in the world.

We are at the threshold of the new roaring twenties—a resurgent era of technology-driven advancement with greater financial equality and economic expansion. Not unlike the famed decade of the previous century, our next ten years will be filled with striking cultural shifts, new challenges, and, ultimately, abundant financial opportunities. Paul Zane Pilzer sees a better world on the horizon. In The New Roaring Twenties, he imparts inspiration and a new template for escaping the shadow of a global pandemic, with all its fallout, and stepping into the resplendent possibilities of the future.