New Career

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

From family and friends, to romantic partners, professional interactions, and community connections, relationships are an integral part of life. Just as our heart pumps blood throughout our physical bodies to keep us alive, relationships are the lifeblood that helps keep our social and emotional worlds going. Despite the importance of relationships, many of us struggle when it comes to creating healthy and meaningful ones. We are incredibly advanced in science, technology, and medicine – yet when it comes to getting along with others we struggle.

Network marketing, if done correctly, is the best business model that will produce a win-win situation for all those involved. The author has a talent for explaining the complicated and misunderstood field of network marketing in a way that even those new to the business as well as those who have been in it for years can benefit from. Phil understands that success in network marketing is a journey not a sprint. It is about developing leaders who in turn develop leaders.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Fisher organizes the capital-raising process into six clear steps, and then breaks through the myths to reveal the triggers for success. For example, entrepreneurs are told that great business ideas get funded. Not true - great business stories get funded, and those stories all have a similar construction and shape, which can be learned. And yes, you need investors, but investors come with their own personality issues.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Who's pulling for you? Who's got your back? Who's putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board - but they're not your ticket to the top.

Whether you are just beginning your career or have been selling for many years at an advanced level, the Mastery of Selling demystifies the sales process to help you accomplish sales mastery. World-renowned new home sales coach Roland Nairnsey shares his proven techniques, honed from his decades of new home success and coaching.

As work and organizations have become more fluid - and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment - companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent.

The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81 percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.

Секреты лидерской мудрости от выдающегося японского полководца XVI века Тоётоми Хидэёси! «Самурай без меча» рассказывает о неподвластных времени способах достижения успеха, которыми пользовался сам Хидэёси, чтобы достичь вершины славы.

Problem: Most Americans don't realize the potential gold mine in blue-collar business. By blue-collar business I mean a business providing a specialized service requiring a trained employee and manual labor. In my case it is chimney sweeping, but it can range from construction to gardening to plumbing and junk removal. There are literally thousands and thousands of opportunities, but many people don't consider blue-collar work as an option and are missing out as a result.

Do you constantly doubt yourself? Do you downplay your achievements? Do you internalize your mistakes? Are you always apologizing for no good reason at all? Are you a perfectionist or people pleaser? Suffering from the nice-girl syndrome? Tired of saying yes to everyone else's demands of your time? Do you hate self-promotion? If this sounds like you, then this audiobook will motivate you to get out of your damn comfort zone!

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

What does authenticity mean to you? If you had to describe your personal brand in just a few words, what comes to mind? Chances are, you have an idea of what you want your brand to look like, but showing that to the rest of the world is the hard part. Clarify your vision and amplify your image with Branding a New You. Inside this information-packed book, you'll explore the ins and outs of crafting your ideal image and effectively expressing that to your target audience!

You’re about to unearth a goldmine of helpful strategies and advice to help you become financially independent, gain more personal time, and live your life the way you want. How, you ask? The answer is simple: start your own freelancing business by leveraging the power of the internet.