New Career

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.

Stratis Morfogen has been one of the most innovative names in New York City's hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling Shop to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo. In Be a Disruptor, Morfogen provides an unconventional, real-world education for any entrepreneur by sharing how he beat the odds in the cutthroat, mob-influenced New York City restaurant world.

Publicamos el best-seller internacional "Reinventar las organizaciones", que presenta el próximo estadio en el progreso de las organizaciones humanas. Uno de los libros de management más aclamados e importantes de los últimos años. Es como ver el futuro. Reinventar las organizaciones es un libro distinto, que rompe con el enfoque tradicional de los libros de management.

There are countless benefits to starting an LLC, from tax advantages to liability protection to raising capital for your business and so much more. You'll learn everything you need to know, from what to consider before starting your LLC, EXACTLY which forms you need when you need them. This book eliminates all the confusion and uncertainty in starting and running a business.

In The Ecosystem Economy, two McKinsey & Company senior partners offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. In the book, you'll explore how the most successful companies in the new economy aren't the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market.

A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running—fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully—while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days.

If You Want to Escape the 9-to-5 Grind and Build Your Own Ecommerce Empire, This Beginner's Guide to Selling Private Labels on Amazon FBA is Your Golden Ticket. Are you tired of watching others achieve financial freedom while you're stuck in the soul-crushing rat race, desperately yearning for a way out? Have you ever dreamed of breaking free from the shackles of your 9-to-5 job and finally taking control of your time and income, but don't know where to begin?

Do you have dreams of becoming an entrepreneur? Are you tired of working for the big man and want to become your own boss? Are you afraid to invest in a business and then fail? If you relate to any of these questions, then this audiobook can help guide you and make you feel at ease about everything you will need to know and change to help you become a successful entrepreneur. I can’t assure you that you won’t be faced with failures during your journey of entrepreneurship, but I can teach you all the tools and skills you need to prevent as many failures as you can.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

Looking to create a profitable online business with Amazon FBA, dropshipping, and platforms like Temu and AliExpress? This audiobook provides you with the step-by-step strategies to start and scale your online business in 2024. Discover how to leverage Amazon's powerful logistics, use dropshipping with minimal investment, and source products globally to build a passive income stream. You'll learn top product research methods, marketing tips, and scaling strategies to ensure long-term success.

Every successful business is based on a vision. In this presentation, Marc Allen shares his secrets for envisioning and creating success. He helps you to understand how to build a truly visionary business - one which supports its employees, its community, and the environment. This engaging guide presents 25 practical, concrete principles for creating your visionary business. Visionary Business will teach you how to manage by goals rather than by crisis, use your business plan and mission statement as visionary tools, recognize the benefits within adversity, plan your work and work your plan, and much more.

62 Free Ways to Grow Your Business Profits will stimulate hundreds of breakthrough ideas for you to ponder. Quite simply, the program takes a revolutionary approach to marketing that is more powerful than any other marketing force you've ever encountered before! Jay Levinson is like a walking encyclopedia of marketing insight.

You’re not imagining it. If it feels like you made it through design school without learning exactly how to run your business, you are not alone. Even with the best education available, designers are not taught the essential systems, procedures, protocols, and strategies needed to operate a successful interior design business. Until now. Business of Design® is your most reliable, trusted resource. These may seem like lofty goals, but experience has shown us that all of this and more is attainable with Business of Design®.

The ultimate cheat sheet to LLC success: Everything you need to know (minus the headaches). You've got the drive, the ambition, the killer business idea. But who has time to make sense of dense legal documents or navigate the ever-changing tax laws? But what if you had a shortcut? A clear, concise guide that gives you the exact steps to launch and grow your LLC, without the headaches and costly mistakes? That's where this book comes in— the blueprint that separates the dreamers from the doers, your personal roadmap to LLC mastery, written in plain English, not legalese.

In Business Basics Bootcamp, author, successful entrepreneur, and branding expert Mitche Graf draws on 35 years of experience launching cutting-edge new businesses and coaching budding entrepreneurs to offer you proven and powerful methods for quickly scaling business ventures, while working less and playing more, utilizing his heralded "24-7 mentality". You will learn how to maximize efficiency, overcome procrastination and self-doubt, and earn significantly more money than you can make in your nine-to-five job, while putting your lifestyle at the top of the food chain.