New Future

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Illuminating the very human conversation around nuclear for the first time, from the roots of the American environmental movement to the present, Atomic Dreams offers a look at why we fear certain things, how people’s minds can change, and what a grand-scale political reversal looks like up close, even when it feels, so often, like change is impossible.

Can you feel it? Energy is everywhere. From the light, sound, and electromagnetic waves that flow all around us to the intricate electrical networks that flow through us, energy is a frontier as exciting as it is uncharted. Every year new science suggests that harnessing the extraordinary power of these invisible frequencies may be the key to a variety of innovations to improve our health and well-being and to repair our struggling ecosystems.

La biografía del mundialmente famoso empresario y prodigioso genio de la tecnología de nuestros tiempos - ¡Elon Musk! ¿Quién es Elon Musk y cómo ha logrado tanto? Ashlee Vance ofrece una mirada iluminadora y autorizada a la extraordinaria vida de una de las figuras más inusuales y ambiciosas en la historia de los negocios de Estados Unidos. El innovador detrás de SpaceX, Tesla, SolarCity y PayPal.

The respected Italian economist and journalist offers a bold and provocative argument that the speed of technological transformation is threatening our future.

Full of unexpected twists and surprises, Restoration is a major turning point in the ongoing saga of Star Trek, New Frontier. Read by Joe Morton!

Though mankind has traded tangible goods for millennia, recent technology has changed the fundamentals of trade, in both legitimate and illegal economies. In the past three decades, the most advanced forms of illicit trade have broken with all historical precedents and, as Dark Commerce tells, now operate as if on steroids, tied to computers and social media. Author Louise Shelley examines how new technology, communications, and globalization fuel the exponential growth of dangerous forms of illegal trade and considers diverse ways of responding to this increasing challenge.

Unsupervised examines the fast-emerging technologies and tools that are already starting to completely revolutionize our world. Beyond that, the book takes an in-depth look at how we have arrived at this dizzying point in our history, who holds the reins of these formidable technologies, mostly without any supervision. It explains why we as business leaders, entrepreneurs, academics, educators, lawmakers, investors or users and all responsible citizens must act now to influence and help oversee the future of a technological world.

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies.

Today’s investment world has a low cost of entry and is more convenient than at any time in history. Easier access to the marketplace for retail investors has made a dazzling array of financial products available. The huge selection of passively managed funds, such as index funds and exchange-traded funds, keeps costs down and allows beginners to build a diverse portfolio without spending long hours doing research.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

New bank failures have been a rude awakening for everyone who believed that the banking industry was reformed after the Global Financial Crisis—and that we'd never again have to choose between massive bailouts and financial havoc. The Bankers' New Clothes uncovers just how little things have changed—and why banks are still so dangerous.

Born into the Christian minority in Lebanon and since settled in France, Amin Maalouf claims a unique position in global conversation. His first book, The Crusades Through Arab Eyes, was a critical and commercial success and remains in print after 20 years. In Disordered World, Maalouf combines his command of history with a critical perspective on contemporary culture, East and West - joining them with a fierce moral clarity and a propulsive style.

Drawing upon history, economics, complexity theory, human immunology, psychology and his own extraordinary experiences, Joshua Ramo puts forth a radical new model for looking at the world, one that embraces its inherent unpredictability--and offers our best hope for dealing with problems and disasters as they emerge.

Frontiers can be found in all directions - frontiers of timeand space, as well as frontiers of courage, devotion, love, hate, and the outer limits of the human spirit. This outstanding collection of stories by one of science fiction's premier talents spans the length and breadth of history and the universe while exploring thought-provoking new ideas and dilemmas.

A smart, provocative look at how the American dream of single-family homes, white picket fences, and two-car garages became a lonely, overpriced nightmare, and how new trends in housing can help us live better.

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today’s mobile internet - the Metaverse. It will bring together and merge our physical and digital lives and Metaverse will shake things up even more.

A rapid and massively disruptive shift from centralized to distributed organizations has already begun. But current leadership practices were designed for large centralized organizations, making them increasingly obsolete. Bob Johansen, who has been projecting future trends from Silicon Valley since 1968, outlines five literacies leaders need to develop to cope with this brave new world.

A father and daughter set about laying the foundations for their life together. Using their own special tools, they get to work; building memories to cherish, a home to keep them safe and love to keep them warm. From renowned, internationally best-selling picture-book creator and visual artist Oliver Jeffers comes this rare and enduring story about a parent’s boundless love, life’s endless opportunities and all we need to build a together future.

In the world of speculative fiction… Your favorite authors… Have selected best new voices of the year.