New Market

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

In the midst of one of the most serious financial upheavals since the Great Depression, George Soros, the legendary financier and philanthropist, has written a significant update to his New York Times best seller, The New Paradigm for Financial Markets. The revised and updated edition, The Crash of 2008 and What It Means, contains four new chapters, in which he looks at the depth and breadth of the credit crash and proposes an updated set of policies to confront the global financial crisis.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

Max and his mom go to the farmers' market. There are vegetables, fruit, and flowers everywhere! What will Max and his mom buy?

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

Today’s investment world has a low cost of entry and is more convenient than at any time in history. Easier access to the marketplace for retail investors has made a dazzling array of financial products available. The huge selection of passively managed funds, such as index funds and exchange-traded funds, keeps costs down and allows beginners to build a diverse portfolio without spending long hours doing research.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

So far, you have picked up a few things along the way: why the broker doesn't matter, how much to start with, how to fund your account, how to grow your account, how to game plan, how to read charts, and some lessons we had to learn the hard way that you can now avoid. Our goal of this book is to give you a peek behind the curtain of the 10 major misconceptions that Dumb Money traders consistently make. This way, you can avoid the same mistakes that 90 percent of the market makes each and every day.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Valley Thunder is the first full-length account in more than three decades to examine the combat at New Market on May 15, 1864 - the battle that opened the pivotal 1864 Shenandoah Valley Campaign...based upon years of primary research and a firsthand appreciation of the battlefield terrain, it includes a detailed examination of the complex prelude leading up to the day of battle. His entertaining prose introduces a new generation of readers to a wide array of soldiers, civilians, and politicians who found themselves swept up in one of the war’s most gripping engagements.

Many businesses create an ideal consumer profile - aiming all their sales and marketing efforts toward this single type of person - and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.