New Market

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.

Ronda Conger, Vice President of CBH Homes, business owner, author, recognized by Women We Admire as a Top 50 Women Leaders of the Mountain Region, the 2021 National Association of Home Builders Woman of the Year, and the ultimate full tank of gas shares her secrets for finding continued success in life and any industry. Having navigated crashes, booms, shortages, pandemics, and everything in between, Ronda's wisdom is tried, tested, and true.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Today’s investment world has a low cost of entry and is more convenient than at any time in history. Easier access to the marketplace for retail investors has made a dazzling array of financial products available. The huge selection of passively managed funds, such as index funds and exchange-traded funds, keeps costs down and allows beginners to build a diverse portfolio without spending long hours doing research.

Max and his mom go to the farmers' market. There are vegetables, fruit, and flowers everywhere! What will Max and his mom buy?

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

Job Seeker Jammy affirms the simple principle that job applicants perform well when they’re given the tools they need. The problem is that most job seekers don’t know how to present themselves in a way that allows prospective employers to clearly see their skills and experience. They’re also not prepared for their interviews and not well-versed in negotiating a salary.

Soul by Soul tells the story of slavery in antebellum America by moving away from the cotton plantations and into the slave market itself, the heart of the domestic slave trade. Taking us inside the New Orleans slave market, the largest in the nation, where 100,000 men, women, and children were packaged, priced, and sold, Walter Johnson transforms the statistics of this chilling trade into the human drama of traders, buyers, and slaves, negotiating sales that would alter the life of each.

So far, you have picked up a few things along the way: why the broker doesn't matter, how much to start with, how to fund your account, how to grow your account, how to game plan, how to read charts, and some lessons we had to learn the hard way that you can now avoid. Our goal of this book is to give you a peek behind the curtain of the 10 major misconceptions that Dumb Money traders consistently make. This way, you can avoid the same mistakes that 90 percent of the market makes each and every day.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

It is no secret that the world of property investment is rapidly changing. While the industry experienced a significant upturn in late 2020 through 2022, the current cost of living and global economic issues have meant that high profits are trickier to come by, and owning a property portfolio is slightly more complex than it once was.

Valley Thunder is the first full-length account in more than three decades to examine the combat at New Market on May 15, 1864 - the battle that opened the pivotal 1864 Shenandoah Valley Campaign...based upon years of primary research and a firsthand appreciation of the battlefield terrain, it includes a detailed examination of the complex prelude leading up to the day of battle. His entertaining prose introduces a new generation of readers to a wide array of soldiers, civilians, and politicians who found themselves swept up in one of the war’s most gripping engagements.

This is no mere observational account. The Future of Insurance, Volume IV: Asia Rising offers actionable insights, serving as both a roadmap and inspiration for those daring to navigate the future complexities of the insurance market—whether you're an industry professional, policy-maker, or a tech-savvy individual intrigued by the dynamism of business innovation.

In this two-book bundle, you will discover and learn everything you need to become proficient at trading the stock market like a pro. Thank you for choosing this book. We put a lot of care into making it the very best for you. We wish you all the best!

Would you like to secure your financial future, support your family, and control your time? Are you secretly jealous with those people who can make thousands of dollars each day through investing? If you’ve answered "yes" to any of these questions - this book is for you!

Customer behaviors, business models, technologies, and regulations are evolving quickly, and many of the strategic rules we formerly lived by have become obsolete. To be able to respond quickly and intelligently to the fast pace of change, we need all levels and functions in our businesses to be creative and responsive. We need both courage and speed. Fearless Growth provides new rules to enable your company to adapt faster, move faster, and grow faster.

Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.