New Music Business

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.

Amidst one of the greatest eras of potential the music business has ever seen, the rules are constantly changing. So why follow them? You Are the Consumer challenges you to redefine success on your own terms. Beyond a manual—it’s a manifesto for artists, creatives, and executives ready to break away from convention and build a brand that’s authentic and undeniable.