New Science

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

There is a contagious psychospiritual disease of the soul, a parasite of the mind, that is currently being acted out en masse on the world stage via a collective psychosis of titanic proportions. This mind-virus - which Native Americans have called "wetiko" - covertly operates through the unconscious blind spots in the human psyche, rendering people oblivious to their own madness and compelling them to act against their own best interests.

Cheyenne's passed her Drow Trials, but there's one more step to claim her legacy. The secret contained in the heart of Ambar'ogúl and a coin placed on the Crown's altar. But not without her father's help. Will L'zar Verdys risk everything for the daughter he just met and the throne he never wanted?

Bell has spent his whole life—all eleven years of it—on Mars. But he's still just a regular kid—he loves cats and any kind of cake, and is curious about the secrets the adults in the US colony are keeping. Like, why don't they have contact with anyone on the other Mars colonies? Why are they so isolated? When a virus breaks out and the grown-ups all fall ill, Bell and the other children are the only ones who can help. It's up to Bell—a regular kid in a very different world—to uncover the truth and save his family...and possibly unite an entire planet.

John Gray allows us to understand the world of the 2020s with all its contradictions, moral horrors, and disappointments. The collapse of the USSR ushered in an era of near apoplectic triumphalism in the West: a genuine belief that a rational, liberal, well-managed future now awaited humankind and that tyranny, nationalism, and unreason lay in the past. Since then, so many terrible events have occurred and so many poisonous ideas have flourished, and yet our liberal certainties treat them as aberrations that will somehow dissolve. Hobbes would not be so confident.

From the perspective of Western modernity, humanity inhabits a disenchanted cosmos. Yet the vast majority of cultures throughout human history treat spirits as very real persons, members of a cosmic society who interact with humans and control their fate. In most cultures, even today, people are but a small part of an enchanted universe misconstrued by the transcendent categories of "religion" and the "supernatural." The New Science of the Enchanted Universe shows how anthropologists and other social scientists must rethink these cultures of immanence and study them by their own lights.

Anne Rice, creator of the Vampire Lestat, the Mayfair witches and the amazing worlds they inhabit, now gives us the first in a new series of novels linked together by the fledgling vampire David Talbot, who has set out to become a chronicler of his fellow Undead. The novel opens in present-day Paris in a crowded café, where David meets Pandora. She is two thousand years old, a Child of the Millennia, the first vampire ever made by the great Marius. David persuades her to tell the story of her life.

With the enemy in hot pursuit, Jaina Solo is forced to seek haven in the unfriendly Hapes Cluster, where the Jedi are held responsible for a past tragedy - and where the royal family has grim plans for their famous Jedi guest. Even more sinister are the intentions of the Yuuvhan Vong, desperate to capture Jaina for a hideous sacrifice. Grief-stricken and obsessed with revenge, Jaina is blind to these threats and to the overpowering evil dangerously close to consuming her.

Based on years of solid neuroscience, quantum mechanics, complex systems theory, social science and leadership research, The New Science of Radical Innovation: The Six Competencies Leaders Need to Win in a Complex World demonstrates the ins and outs of the leadership competencies you need to jump-start and sustain radical innovation in your organization, leading to success and the results you want.

Leading neuroscientist Hannah Critchlow draws vividly from everyday life and other experts in their field to show the extraordinary potential as well as dangers which come with being able to predict our likely futures - and looking at how we can alter what's in store for us. Lucid, illuminating, awe-inspiring, The Science of Fate revolutionises our understanding of who we are - and empowers us to help shape a better future for ourselves and the wider world.

My Big TOE: Awakening, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding.

In Beyond Biocentrism, acclaimed biologist Robert Lanza and astronomer Bob Berman take the listener on an intellectual thrill ride as they reexamine everything we thought we knew about life, death, the universe, and the nature of reality itself. The first step is acknowledging that our existing model of reality is looking increasingly creaky in the face of recent scientific discoveries.

More than 12,000 years ago, in one of the greatest triumphs of prehistory, humans colonized North America, a continent that was then truly a new world. Just when and how they did so has been one of the most perplexing and controversial questions in archaeology.

The metropolis of New Crobuzon sprawls at the center of the world. Humans and mutants and arcane races brood in the gloom beneath its chimneys, where the river is sluggish with unnatural effluent and foundries pound into the night. For a thousand years, the Parliament and its brutal militias have ruled over a vast economy of workers and artists, spies and soldiers, magicians, crooks, and junkies. Now a stranger has arrived, with a pocketful of gold and an impossible demand. And something unthinkable is released.

New territory brings new troubles for the fierce cats of the warrior Clans, and former allies are acting strangely hostile. As divisions between the Clans grow deeper, Firestar’s daughters face troubling decisions. The choices they make now could affect ThunderClan for generations to come...and with an unexpected enemy preparing to attack, their courage and strength will be needed more than ever if the Clan is to survive.

In this groundbreaking and practical guide, teachers will discover how to harness and manage AI as a powerful teaching tool. Jose Antonio Bowen and C. Edward Watson present emerging and powerful research on the seismic changes AI is already creating in schools and the workplace, providing invaluable insights into what AI can accomplish in the classroom and beyond.

The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

Albert-Laszlo Barabasi traces the fascinating history of connected systems. Understanding the structure and behavior of networks will forever alter our world, allowing us to design the "perfect" business or stop a disease outbreak before it goes global.

From the best-selling author of Communion comes the mysterious true story of how an unknown visitor barged into Streiber's hotel room late one night - and imparted extraordinary lessons in personal development and man's fate that challenge us to rethink every assumption about the meaning of life.