Outdoor Business

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

How to Win: Talent Alone Is Not Enough is much more than the story of a tournament. It is the distillation of a philosophy of leadership developed during a lifetime in high-performance environments, from the rugby field to the boardroom. Tapping in to his experience of winning the 2003 World Cup, being a part of the leadership team that delivered Olympic Success in 2012 and lessons drawn from Japan 2019, the author delivers a go-to manual in how to improve both individual and team performance in order to reach the pinnacle in sport and in business.

In Bo's Lasting Lessons, the coach draws on his years of experience, using first-person anecdotes to deliver timeless lessons on leadership, motivation, and responsibility. With pithy language, Bo explains that true leadership requires the compassion to actively listen to your people, and then to have the courage to do what is right every time.

Ready to get the most out of life - and your pickleball game? Whether you’ve never heard of this fun, fast-growing game or are a confirmed pickleball addict, this guide to living and playing mindfully with passion, purpose, and a smile on your face is as uplifting as it is empowering.

Gary Player's Black Book contains 50 questions and detailed responses from 18-time major winner Gary Player. The book, divided into three parts, focuses on specific scenarios and problems that arise in golf, life, and business.

In the early 1980s, a golden generation of volleyball players joined the U.S. men's national team. With the Olympics coming to Los Angeles in 1984, the pressure was on to build a winning program around these exceptional athletes. In If Gold Is Our Destiny, Sean P. Murray shares the incredible story of how a group of free-spirited players and their demanding coach captured the heart of a nation and became one of the greatest indoor volleyball teams of all time.

Women’s sports receive a fraction of the airtime allotted for men’s sports, as well as a fraction of the marketing dollars, media coverage, and training resources. For every dollar that the NBA’s highest-paid player brings home, the WNBA’s highest-paid player earns just half a cent. But while misogyny in sports is particularly visible, it’s not unique. Women athletes face the same sexist barriers found in all career fields: the motherhood penalty, transphobia and misogynoir, underpromotion, and more. But women in sports are fighting back.

Super Agent. Maverick. Reformer. Iconoclast. Dealmaker. Dentist? Jerry Argovitz has worn many hats in his remarkable life, both inside and outside of the world of sports. As a player agent representing and advising some of the biggest names in the game, Argovitz challenged the NFL both at the negotiating table and in the courtroom, earning a reputation as one of the most powerful men in professional sports.

The life story of Jeanie Buss could only have been written in Hollywood. Her father, Jerry Buss, emerged from a childhood of financial struggle to improbably become one of California’s most successful real estate developers. Though her life was not without turmoil - l her parents divorced when she was still a child - Jeanie’s world was forever changed for the better when her father bought the Los Angeles Lakers in 1979. By the time Jeanie was 19, she was already a high-ranking executive with World Team Tennis.

Since joining the Celtics organization in the summer of 2013, Brad Stevens has led the resurgence of the Celtics in the Eastern Conference. Stevens has demonstrated impressive leadership in his ability to quickly build rapport with many different personalities and to create a sustainable system of success. There are a number of key leadership lessons that can be learned from Stevens, such as instilling a strong work ethic, believing in your organizational philosophy, and fostering a growth mindset.

Are you looking to learn the core elements of coaching in order to help take your performance, and, where applicable, that of your team or others around you, to the next level? Is your goal to coach in the areas of business, sport, personal development, or any other area of life?

NFL Hall of Fame quarterback Fran Tarkenton is a friend of failure. In the 1970s, he brought the Minnesota Vikings to the Superbowl three times - and three times his team was crushed. The first two companies he founded both quickly folded. But by learning how to deal with defeat, Tarkenton discovered the key to success.

The longtime commissioner of Major League Baseball provides an unprecedented look inside professional baseball today, focusing on how he helped bring the game into the modern age and revealing his interactions with players, managers, fellow owners, and fans nationwide.

From the former president and CEO of the United States Tennis Association - the first Black woman and youngest person ever to hold the position - comes a behind-the-scenes look at the leadership skills involved in hosting the US Open, the largest and most lucrative sports event in the world - lessons that can be applied across business and to any life challenge.

ESPN the Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way - from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.

In 2005, during a four-month cycling trip through Africa, Martin Parnell was struck by the power of sport and its ability to bring people together and to bring about change. Five years later, the 55-year-old mining engineer, husband, father and grandfather dedicated a year of his life to run 250 marathons with the aim of raising $250,000 for the charity Right to Play, an international humanitarian organization that reaches out to disadvantaged children around the world.

It started with a cash drop by an English spy in occupied Paris in 1944. Reserved for Resistance groups during the war, the money reached Émilien Amaury, an advertising executive, who was tasked to help France return to a free press once liberated. He soon launched a newspaper empire that—unbeknown to him—would own the rights to run what would become one of the greatest sporting events in history.

Combat Sports are on the rise, particularly Mixed Martial Arts. With the stellar growth of these sports comes the need for professional Cutmen and Cutwomen to fill in a unique and critical part of the fighter safety team. The problem is that, until now, there has never been a formal guide to the business side of becoming a Cutman or Cutwoman so people are left to guessing and pure luck to make a career out of their passion for helping fighters. The Secret Roadmap for World-Class Cutmen or Cutwomen© unveils his secrets that make or break aspiring Cutmen and Cutwomen.

For 15 years, sports agent Josh Luchs made illegal deals with numerous college athletes, from top-tier, nationally recognized phenoms to late-round draft picks. Then, in October 2010, Luchs wrote a confessional article in Sports Illustrated, telling the truth about what he did and didn't do. Since then, he has taken on a new role: whistle-blowing, truth-telling reformer. In telling his own story, Luchs here pulls back the curtain on the real economy - and the broken system - of college football.