Personal Communication

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

In this volume in the MIT Press Essential Knowledge series, Amaranth Borsuk considers the history of the book, the future of the book, and the idea of the book. Tracing the interrelationship of form and content in the book's development, she bridges book history, book arts, and electronic literature to expand our definition of an object we thought we knew intimately. Contrary to the many reports of its death (which has been blamed at various times on newspapers, television, and e-readers), the book is alive.

Great speeches have influenced people, swayed the outcome of historical events, motivated people to wage wars and urged people to fight injustice and to even lay down their lives. Words, in other words, can comfort people during a tragedy, can move soldiers and partisans to risk life and limb, raise levels of patriotism and even change the course of history. Oratory is thus the art of influencing people, and those who master this skill command an almost godlike power. Hear more about the art of influencing people in this quick listen.

Find out why book reviewers have said: "Everyone on planet earth should get this book." Listen, and you will find the tips and insights you need to understand what people are really saying when they talk to you, deal effectively with difficult people in your life, come across confidently in interviews, lead high performing teams, work effectively with almost anyone, take charge of your own actions and reactions, and finally, understand other people! Winner of the gold award by Readers Favorite for best book on relationships.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

Using real-life case studies and current research into the science of human behaviour, Dealing with the Tough Stuff will boost the confidence of anyone working in a management or leadership role. Discover how to lead critical conversations, including tools for de-personalising tough feedback, strategies for overcoming resistance and defensiveness tips for finding the best way to be assertive in any situation. Dealing with the Tough Stuff will enable you to have more productive discussions in the workplace - and less conflict.

It might sound weird, but conflicts are a normal, common occurrence. Even if you are not a type of person that often engages in conflict, you simply can’t avoid it. This audiobook will help you understand different types of conflict and how to emerge as a winner without disrupting your internal peace. This guide will help you control your emotions, put a leash on your impulsive reactions and teach you how to resolve conflict in a calm, peaceful way, whether in the workplace, in your marriage, or with family and friends.

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

In Loving What Is, best-selling author Byron Katie introduced thousands of people to her simple and profound method of finding happiness through questioning the mind. Now, I Need Your Love, Is That True? examines a universal, age-old source of anxiety: our relationships with others. In this groundbreaking book, Katie helps you question everything you have been taught to do to gain love and approval. In doing this, you discover how to find genuine love and connection.

Rompe la barrera del no es un manual de negociación imprescindible desarrollado y perfeccionado a lo largo de la extraordinariacarrera de Chris Voss como negociador en secuestros con rehenes y como reconocido profesor en las escuelas de negocio más prestigiosas del mundo.

As much about "speaking in public" as it is about "public speaking, Talking with Confidence for the Painfully Shy can help even the most shy person speak up and speak out in any business or social situation.

At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected—because most don’t know how to truly listen.  The result? You constantly fight to be “heard” over all the noise and distraction. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren’t listening—and what to do about it. 

Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.

Are there people in your life that leave you feeling drained, depleted, and just exhausted? They demand limitless time, emotional support, attention, or affirmation; you dread interacting with them but don’t know how to change the dynamic. You’ve just encountered a real-life vampire. Energy vampires can be people, situations, or even your own mindset, but in Surrounded by Energy Vampires, internationally best-selling author Thomas Erikson identifies the different types of energy vampires and offers practical tools, fun self-assessments, and relatable stories to help you combat them.

In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives.

Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, author Dan Strutzel presents over 500 words and short expressions from a variety of different business categories.

There are days in every working parent's life when it feels like you're screaming into the wind. The days when you have to ask your childless boss if you can leave work early - again - for a kid issue. The days your kid tearfully asks why you have to get on an airplane for work when you just got home. But we can have fewer days like that and more productive conversations. We can listen and be heard. In Communicate Better with Everyone, experts provide answers to the challenges you face as a working parent.

Some of what you'll learn in Texting Titan!: texting and language patterns most men don't know, see, understand, or even know exist; why texting is more complicated today and how it can screw you over; the correct approach, psychology, and strategy when texting; what your goal of texting should be and why you need lots of practice texting women; and much more.

If you've ever felt awkward when you meet new people, worrying about social anxiety, how to talk to people, and how to be interesting, this small talk audiobook guide will make you someone who people love to talk to.

What does it mean when a fictional hero takes a journey? Shares a meal? Gets drenched in a sudden rain shower? Often, there is much more going on in a novel or poem than is readily visible on the surface - a symbol, maybe, that remains elusive, or an unexpected twist on a character - and there's that sneaking suspicion that the deeper meaning of a literary text keeps escaping you. In this practical and amusing guide to literature, Thomas C. Foster shows how easy and gratifying it is to unlock those hidden truths.