Personal Economics

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of us? It's not what you think, as journalist and entrepreneur Lewis Schiff convincingly illustrates through groundbreaking research and compelling storytelling.

How to Speak Money reveals how the language of money is often a tool to conceal and mislead; he explains hundreds of common economic terms, from GDP to the IMF, amortization to securitization to collateralized debt obligation; and he argues that we all need to speak money lest those who do write the financial rules for themselves.

Disruptive events have the power to alter even the most basic assumptions we have about our lives and profoundly change the way we live them. To many, such dramatic and sudden shifts can create chaos, confusion, and fear. However, Garrett asserts that disruption—while sometimes painful in its abruptness—can also be a time rife with opportunity for incredible growth and transformation by allowing it to shake us out of what he calls a “losing game”. When disruption happens, we create a space to play a new game, a “winning game”.

Certes, l’argent ne fait pas le bonheur. Cependant, ce n’est pas un tabou, qu’il s’agisse d’études, de travail, de mariage, de grossesse, de décès, de catastrophe naturelle, de politique et même de santé, tout tourne autour de l’argent. Pourtant, dans notre éducation, il n’y a pas vraiment d’enseignement sur la bonne façon de gérer notre argent de manière à nous construire une autonomie financière qui nous permet d’accéder à une réelle liberté et un train de vie assez confortable.

It may be as important for investors to know what not to do in investing as to know what to do. While investors are bombarded with the "buy me, buy me" books, little is said to train them in what to avoid. Nobody Knows Anything teaches investors what to avoid and how to trade using their own knowledge and experience rather than simply following the lemmings over the cliff of the latest investment craze.

At long last, John Hope Bryant lays out five simple rules to provide a path to economic liberation for anyone in any situation. The Memo provides a simple path from financial literacy and mindset shifts to ownership, positive relationships, and a completely new attitude toward money. In a provocative exploration of the intersections of race and class, Bryant preaches the definitive conclusion that to be free, one must be economically liberated. Those who suffer from poverty haven't gotten "the memo" - until now.

Written by the New York Times best-selling author team of John Mauldin and Jonathan Tepper, Code Red spills the beans on the central banks in the US, UK, EU, and Japan and how they've rigged the game against the average saver and investor. More importantly, it shows you how to protect your hard-earned cash from the bankers' disastrous monetary policies and how to come out a winner in the irresponsible game of chicken they're playing with the global financial system.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

In this exciting new audio, Peter L. Bernstein tells the story of history's most coveted, celebrated, and inglorious asset: gold.

Investors beware! That's the message in Howard Kurtz's The Fortune Tellers. It reveals what happens when 'Net technology meets stock market hype. Listen to an interview with the author on archive edition of Marketplace.

Which is more important to New York City's economy, the gleaming corporate office--or the grungy rock club that launches the best new bands? If you said "office," think again. In The Warhol Economy, Elizabeth Currid argues that creative industries like fashion, art, and music drive the economy of New York as much as--if not more than--finance, real estate, and law.

Since Mark Zuckerberg has decided to deploy 10 billion dollars and bet the future of his company on building the metaverse, the world has gone crazy. People who never invested a penny in their lives became “professional metaverse investors” overnight, and the internet was flooded with poor advice on how to take advantage of this newborn market. Unfortunately, most wannabe investors will lose their life savings and a lifetime opportunity. But do not worry, because today, you can get the Bible of metaverse and NFT investing and separate yourself from them once and for all.

In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this path breaking audiobook.

A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. CEO of Imperative Aaron Hurst argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy.

Jim Rogers and his fiancie, began their "Millennium Adventure" on January 1, 1999. They traveled through 116 countries, including many where most have rarely ventured, such as Saudi Arabia, Myanmar, and Angola. They saw the real world from the ground up - the only vantage point from which it can be truly understood - economically, politically, and socially and have saw the world and understood it as it really is.

Why have so many middle-class Americans encountered so much financial trouble? In this classic analysis of hard-pressed families, the authors discover that financial stability for many middle-class Americans is all too fragile. The authors consider the changing cultural and economic factors that threaten financial security and what they imply for the future vitality of the middle class. A new preface examines the persistent and new threats that have emerged since the original publication.

Imagine a world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the Earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives - even their personal lives.

As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector.