Personal Science

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

In richly anecdotal detail, Goleman brings to life the field of social neuroscience that has emerged in the decade since the publication of Emotional Intelligence. He shows that, far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies. Our relationships create a setpoint for our daily moods and influence our immune response; they are crucial to achievement in students and workers; they determine whether or not some genes are expressed, for good or ill.

After almost every presentation activist and writer Mia Birdsong gives to executives, think tanks, and policy makers, one of those leaders quietly confesses how much they long for the profound community she describes. They have family, friends, and colleagues, yet they still feel like they're standing alone. They're "winning" at the American Dream, but they're lonely, disconnected, and unsatisfied.

Perhaps you want to be nicer to yourself but don’t really know how to get there. Or maybe you’re someone who assumes self-criticism is a permanent part of your personality. Rest assured you’re not alone. Millions of people struggle with the toll that excessive self-criticism takes on their minds, energy levels, jobs, and relationships. And problems with self-talk vary dramatically from one person to the next: they can appear as mild but persistent inner criticism, full-blown self-loathing, or the pain of internalized oppression or abuse.

This detailed and persuasive study by the author of The Patton Papers was described by Patton's daughter Ruth as "an extraordinary book". It is widely considered the best biography ever written of the General, an American hero as compelling as he was complex.

You can learn everything you can about how to make women want you and still fail to master the inner game of being a man who naturally attracts women. Some guys even study all kinds of seduction secrets on attracting women, yet they only end up in terrible relationships with low-quality women. Most guys simply don't understand how women think. If you asked the average guy what women want, he may say things like confidence, money, or ridiculous good looks, but all of these things are just the tip of the iceberg.

In his third book, Tantric philosopher and Oxford scholar Dr. Christopher Wallis calls out the seemingly helpful spiritual platitudes dominating our current culture and demonstrates how these "near-truths" can stand in the way of a more radically free and meaningful life—and ultimately, a deeper spiritual awakening. Rooted in the Asian wisdom traditions, Wallis’s book uncovers why these oft-heard clichés are “near enemies of the truth" that can distract us from real spirituality, and can even cause unnecessary suffering.

" Je me souviens du soulagement ressenti une fois le rituel terminé. J’avais osé demander de l’aide à plus grand que moi. Un “plus grand” abstrait, que je ne pouvais pas même nommer. J’avais osé mon premier rituel. " Il en est ainsi des rituels : ils marquent les esprits car ils associent une intention libératrice à une action qui a du sens. Ils agissent sur un autre plan, plus subtil, une autre dimension, plus spirituelle.

In the 1960s Ram Dass was a Harvard professor who turned to Eastern religion to answer the questions troubling his generation. He shared his story in the landmark classic, Be Here Now, which instantly captured the spiritual longings of his contemporaries. In Still Here, Ram Dass once again brings understanding, common sense, and reassurance for those of us facing the final season of life.

Explaining the important difference between grief and mourning, this book explores every mourner's need to acknowledge death and embrace the pain of loss. Also explored are the many factors that make each person's grief unique and the many normal thoughts and feelings mourners might have. Questions of spirituality and religion are addressed as well.

The defining experience of Chinua Achebe's life was the Nigerian civil war, also known as the Biafran War, of 1967-1970. The conflict was infamous for its savage impact on the Biafran people, Chinua Achebe's people, many of whom were starved to death after the Nigerian government blockaded their borders. Immediately after, Achebe took refuge in an academic post in the United States, and for more than 40 years he has maintained a considered silence on the events of those terrible years. Now, decades in the making, comes a towering reckoning with one of modern Africa's most fateful events.

An instant best seller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes". He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

Analogy is the core of all thinking. This is the simple but unorthodox premise that Pulitzer Prize-winning author Douglas Hofstadter and French psychologist Emmanuel Sander defend in their new work. Hofstadter has been grappling with the mysteries of human thought for over 30 years. Now, with his trademark wit and special talent for making complex ideas vivid, he has partnered with Sander to put forth a highly novel perspective on cognition.

Based partly on the author's experience, partly on her in-depth interviews, and partly on a questionnaire she developed with psychologist Holly Barrett to which almost 600 women responded, Father Loss provides the clearest portrait yet of a very special group of women. As a group, they express their insecurities ("Sometimes I wonder if I'll ever be able to love a man totally...because that would mean I didn't love my father anymore." - Leslie).

The Buddhist approach to death can be of great benefit to people of all backgrounds - as has been demonstrated time and again in Joan Halifax's decades of work with the dying and their caregivers. Inspired by traditional Buddhist teachings, her work is a source of wisdom for all those who are charged with a dying person's care, facing their own death, or wishing to explore and contemplate the transformative power of the dying process.

The story we usually tell about childhood and success is the one about intelligence: success comes to those who score highest on tests, from preschool admissions to SATs. But in How Children Succeed, Paul Tough argues that the qualities that matter most have more to do with character: skills like perseverance, curiosity, conscientiousness, optimism, and self-control. How Children Succeed introduces us to a new generation of researchers and educators who, for the first time, are using the tools of science to peel back the mysteries of character.

Every day, we hear of relationships failing and questions of whether humans are meant to be monogamous. Love Sense presents new scientific evidence that tells us that humans are meant to mate for life. Dr. Johnson explains that romantic love is an attachment bond, just like that between mother and child, and shows us how to develop our "love sense" - our ability to develop long-lasting relationships. Love is not the least bit illogical or random, but actually an ordered and wise recipe for survival.

Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now.

At eight years old, Tuesday Storm's childhood is forever lost when the death of her older sister Audrey sends her family spiraling out of control into the darkest of dysfunction. In the wake of the tragedy, Tuesday's mother, distraught and looking for a scapegoat, singles Tuesday out from her siblings to take on the blame for Audrey's death, and then targets her for unspeakable abuse.

Quietly and steadily, the number of women making six figures or more is increasing and continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white-collar professionals to freelancers and part-timers, women are forging careers with considerable financial success. In Secrets of Six-Figure Women, Barbara Stanny, journalist, motivational speaker, and financial educator, identifies the seven key strategies of female high earners.