Personal Science

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

By identifying the structure of DNA, the molecule of life, Francis Crick and James Watson revolutionized biochemistry and won themselves a Nobel Prize. At the time, Watson was only 24, a young scientist hungry to make his mark. His uncompromisingly honest account of the heady days of their thrilling sprint against other world-class researchers to solve one of science's greatest mysteries gives a dazzlingly clear picture of a world of brilliant scientists with great gifts, very human ambitions, and bitter rivalries.

An innovative guide to living gamefully, based on the program that has already helped nearly half a million people achieve remarkable personal growth. In 2009, internationally renowned game designer Jane McGonigal suffered a severe concussion. Unable to think clearly or work or even get out of bed, she became anxious and depressed, even suicidal. But rather than let herself sink further, she decided to get better by doing what she does best: She turned her recovery process into a resilience-building game.

We have descriptors for many periods of life, but there is a period of profound change that many women face, often in their late 20s to early 40s, that does not yet have a name. Nell Frizzell is calling this period of flux “the panic years", and it is often characterized by a preoccupation with one major question: Should I have a baby? Frizzell uses personal stories from her own experiences in the panic years to illuminate the larger social and cultural trends and gives voice to the uncertainty, confusion, and urgency that tends to characterize this time of life.

The beloved actor shares fascinating and powerful lessons from the science of communication and teaches listeners to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective.

Domestic homicide is a pandemic so pervasive that the soaring figures cause weary resignation rather than alarm. For 30 years, Professor Jane Monckton-Smith has been fighting to change this. In this book, Monckton-Smith shares a glimpse into a world of toxic masculinity and coercive control, one in which the tools are shame and fear, helped along by a media and justice system who are far from shedding sexist notions of men and women's roles in society.

Inspirational author Og Mandino shares the blueprint for a successful life as told to him by his friend Simon Potter, a "ragpicker" and salvager of human lives. This treasure of wisdom includes what one must do in order to mount the 7 rungs of life's ladder - from material achievement and worldly success to the highest spiritual development. Whatever your dream may be, Og and his good angel Simon will show you the way to bring it within reach.

Many followers of Napoleon Hill often miss the fact that he was not only a gifted writer and speaker, but also a man who made a living teaching other people how to sell. In 1913, Hill began working for the LaSalle Extension University in Chicago, giving him valuable insight into what he liked doing and what he did well: teaching people how to sell—products, services, and above all, themselves. This book will give you the tools you can use to effectively sell yourself and your ideas.

Ever wished you could navigate the complexities of arguments with grace and precision, uncovering hidden truths and crafting compelling arguments? The Socratic method, a powerful tool for critical thinking honed by the ancient philosopher Socrates, holds the key to unlocking your inner wisdom and becoming a master of persuasion. But mastering this method goes beyond simply asking questions. It delves into the art of crafting inquiries that unravel assumptions, expose hidden biases, and lead to profound insights.

The conventional view of grieving - encapsulated by the famous five stages of grief: denial, anger, bargaining, depression, and acceptance - is defined by a mourning process that we can only hope to accept and endure. In The Other Side of Sadness, psychologist and emotions expert George Bonanno argues otherwise. Our inborn emotions - anger and denial, but also relief and joy - help us deal effectively with loss. To expect or require only grief-stricken behavior from the bereaved does them harm.

Adrienne Rich's influential and landmark investigation concerns both the experience and the institution of motherhood. The experience is her own - as a woman, a poet, a feminist, and a mother - but it is an experience determined by the institution, imposed on all women everywhere. She draws on personal materials, history, research, and literature to create a document of universal importance.

Dr. Bryson boils things down with authority, demystifying the issues in three distinct sections: an objective summary of the schools of thought on the topic, including commonly held pros and cons; a clear and concise primer on "What the Science Says"; and a bottom-line conclusion. When the science doesn't point clearly in one direction, she guides you to assess and apply the information in a way that's consistent with your family's principles and meets your child's unique needs.

Discover how to master the art of conversation, effortlessly engage and deeply connect with women and dramatically improve your dating life! Tired of freezing up when in close proximity to an attractive woman you'd like to talk to? Do you often run out of things to say when talking with a woman, only to watch her slowly lose interest?

This detailed and persuasive study by the author of The Patton Papers was described by Patton's daughter Ruth as "an extraordinary book". It is widely considered the best biography ever written of the General, an American hero as compelling as he was complex.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

The Science of Getting Rich is one of the original "new thought" classics, originally published in 1910 by Wallace D. Wattles. It has inspired millions of people worldwide with its simple, straightforward message. This little book was the inspiration behind the movie The Secret, the blockbuster hit film by Rhonda Byrne, and as a result, the concept reached a massive worldwide audience.

A child's concept of race is quite different from that of an adult. Young children perceive skin color as magical - even changeable - and are incapable of understanding adult prejudices. Just as children learn to walk and talk, they likewise come to understand race in a series of predictable stages. Based on Marguerite A. Wright's research and clinical experience, I'm Chocolate, You're Vanilla teaches us that the color-blindness of early childhood can, and must, be taken advantage of in order to guide the positive development of a child's self-esteem.

Hey, I'm Jamie, a 29-year-old trans guy from the UK. I've been transitioning for 12 years now after realising I was trans (by accident!) at sixteen years old. I knew I was a boy since the age of four, but realised whilst growing up that I was different. It was only in my teens that I found the words to express who I was and what I needed to do. Since then, I've been on testosterone for more than a decade - I know, I can't believe it either - I've also had top and bottom surgery and legally changed my sex, so I know a few things about the transitioning process and being trans!

In her extraordinary best seller, Adrian Nicole LeBlanc immerses listeners in the intricacies of the ghetto, revealing the true sagas lurking behind the headlines of gangsta glamour, gold-drenched drug dealers, and street-corner society. Focusing on two romances - Jessica's dizzying infatuation with a hugely successful young heroin dealer, Boy George; and Coco's first love with Jessica's little brother, Cesar - Random Family is the story of young people trying to outrun their destinies.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.