Personal Science

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Great storytelling is making listeners care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling.

Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

Life-changing wisdom never goes out of style! These eight classic works have truly stood the test of time, selling tens of millions of copies and remaining in constant demand. Now The Secrets of Success, a one-of-a-kind anthology of achievement, reveals why they are every bit as inspiring as they were a century ago.

Nobody needs to be told there isn’t enough time. Whether we’re starting our own business, or trying to write a novel during our lunch break, or staring down a pile of deadlines as we’re planning a vacation, we’re obsessed with our lengthening to-do lists, overfilled inboxes, work-life balance, and ceaseless struggle against distraction. We’re deluged with advice on becoming more productive and efficient and life hacks to optimize our days.

First published more than 50 years ago, this award-winning classic brings Rachel Carson's unique vision to a new generation of listeners. The Sense of Wonder is Carson's intimate account of adventures with her young nephew, Roger, as they enjoy walks along the rocky coast of Maine and through dense forests and open fields, observing wildlife, strange plants, moonlight, and storm clouds, and listening to the "living music" of insects in the underbrush.

Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” audiobook (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship.

We all experience stuckness in our lives. We feel stuck in our relationships, career paths, body struggles, addiction issues, and more. Many of us know what we need to do to move forward—but find ourselves unable to take the leap to make it happen. And then we blame and shame ourselves, and stay in a loop of self-doubt that goes nowhere. The good news is you’re not lazy, crazy, or unmotivated. In this empowering and action-oriented guide, you’ll discover why we can’t think our way forward—and how to break through what’s holding us back.

Research into how we learn has opened the door for utilizing cognitive theory to facilitate better student learning. But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In Small Teaching, James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference - many of which can be put into practice in a single class period.

Bob Proctor studied the mind, paradigms, and the universal laws of money for over sixty years. There is no one better than Bob to teach you the secret behind the Wallace Wattles book, The Science of Getting Rich. He has reduced the most complicated concepts from that classic into its simplest form. The Secret of the Science of Getting Rich will give you many practical ways to apply the concepts to your life—starting today. But first, you must believe that you can attract anything you want in life.

For the past 35 years, John Gottman’s research has been internationally recognized for its unprecedented ability to precisely measure interactive processes in couples and to predict the long-term success or failure of relationships. In this groundbreaking book, he presents a new approach to understanding and changing couples: a fundamental social skill called “emotional attunement,” which describes a couple’s ability to fully process and move on from negative emotional events, ultimately creating a stronger relationship.

With nearly 50 percent of marriages ending in divorce, a growing percentage of women over age 40 choosing not to have children, and more than three percent of the population identifying as LGBT, modern life is clearly in need of some modern relationship advice. Sex from Scratch analyzes the facets of contemporary relationships through the struggles, opinions, and experiences of a diverse group of individuals living in nontraditional relationships.

This confessional self-help guide explores the complex emotional truth of what it’s like when food, weight, and body image take priority over every other human impulse or action. Activist author Marissa LaRocca’s revelatory tale includes her struggle with her secrets, including sexuality, and how she emerged as an outspoken advocate for gay rights and women’s health issues.

If you are the parent of a toddler or preschooler, chances are you know a thing or two about tantrums. While those epic meltdowns can certainly be part of "normal" toddler behavior, they are still maddening, stressful, and exhausting - for everyone involved. What can you do to keep your cool and help your child calm down? Rebecca Schrag Hershberg, child psychologist and mother of two, has a unique understanding of both the science behind tantrums and what works in the heat of the moment to nip blowups in the bud.

This groundbreaking audiobook includes the same material used by leaders and employees of Koch companies to apply Marker-Based Management (MBM) to get results. Koch outlines this unique management methodology, developed and implemented by Koch Industries, which has experienced 2,000-fold growth since 1967. MBM is a scientific approach to management that integrates theory and practice while providing a framework for dealing with the ongoing challenges of growth and change.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

Revised and updated to include current studies, politics, and discussions, The Macho Paradox is the first book to show how violence against women is a male issue as well as a female one - and how we can come together to stop it. Written by pioneering anti-violence educator Jackson Katz, The Macho Paradox incorporates the voices and experiences of women and men who have confronted the problem from all angles, the discussions surrounding currents events in politics and pop culture, and where the violence is ignored or encouraged in our upbringing.

Less than three months after retiring from a 30-year law enforcement career, Kim Colegrove's husband chose suicide. Since that day, Colegrove has been helping first responders across the country practice techniques to cope with the stress and trauma that their work brings. And this book continues that mission by offering first responders and their families hope by introducing meditation and mindfulness as viable and practical tools to help reduce stress, regulate emotion, and improve overall health and well-being.

Back in 2005, the first edition of Why Gender Matters broke ground in illuminating the differences between boys and girls—how they perceive the world differently, how they learn differently, how they process emotions and take risks differently. Dr. Sax argued that in failing to recognize these hardwired differences between boys and girls, we ended up reinforcing damaging stereotypes, medicalizing misbehavior, and failing to help kids to reach their full potential.