Personal Science

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.

In The Black Swan Taleb outlined a problem, and in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what Taleb calls the "antifragile" is actually beyond the robust, because it benefits from shocks, uncertainty, and stressors, just as human bones get stronger when subjected to stress and tension. The antifragile needs disorder in order to survive and flourish. Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Imagine what it would be like if you could maintain the honeymoon effect throughout your whole life. Dr. Bruce H. Lipton describes how the honeymoon effect was not a chance event or a coincidence but a personal creation. Here, Dr. Lipton reveals how we manifest the honeymoon effect and the reasons why we lose it. This knowledge empowers listeners to create the honeymoon experience again, this time in a way that ensures a happily ever after relationship that even a Hollywood producer would love.

Have you wondered why some 60-year-olds look and feel like 40-year-olds and why some 40-year-olds look and feel like 60-year-olds? While many factors contribute to aging and illness, Dr. Elizabeth Blackburn discovered a biological indicator called telomerase, the enzyme that replenishes telomeres, which protect our genetic heritage. Dr. Blackburn and Dr. Elissa Epel's research shows that the length and health of one's telomeres are a biological underpinning of the long-hypothesized mind-body connection.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

Are you ready to take control of your destiny and claim the life you’ve always dreamed of? In Winning, James DeCicco shatters the myths about success and lays out the blueprint for achieving greatness - On your terms. Packed with real-world strategies, thought-provoking stories, and actionable insights, this book isn’t just about achieving your goals; it’s about transforming the way you see yourself and the world around you.

In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You'll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). You'll come to appreciate the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer's (that you own a car).

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally.

From the development of the U-2 to the Stealth fighter, the never-before-told story behind America's high-stakes quest to dominate the skies. Skunk Works is the true story of America's most secret and successful aerospace operation. As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds.

The truth is, most of the things we want - health, happiness, wealth, love - are governed by our ability to think, feel, and act - in other words, by our brain. Dr. Swart combines the insights and inspiration of The Secret with the practical lessons of The Master Key System to help a new generation fulfill their dreams. The Source is a rigorous, proven toolkit for unlocking our minds - and reaching our fullest potential.

The Science of Being Well. Wallace D. WATTLES (1860 - 1911). If you are seeking better health and ways to stay well... Wallace D. Wattles was an American author and a pioneer success new thought movement writer. His most famous work and first book is a book called The Science of Getting Rich in which he explains how to get rich. Additionally, In the Science of Getting Well, Wattles suggests the reader to think and ACT in a Certain Way. As with his first book, Wattles explains in simple concepts the keys to Getting Well. With faith and discipline, Wattles suggests you can stay well.

With personal experiences and insights, Man Down will improve your awareness of mental health and enable you to live a happier, healthier life. How often do you put on a ‘coping’ front, when in reality you’re troubled with insecurities and anxieties? Do you find it difficult to open up about how you’re feeling? You might be surprised to learn that you are not alone and that many men find it challenging to talk about their worries.

The Science of Attraction is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach. Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level.

During his twenty years as a GP, Dr. Rangan Chatterjee, author of the international bestseller Feel Better in 5, has seen first-hand that motivation isn't always enough for us to maintain a healthy lifestyle. It's only when we learn how to support our own mental wellbeing and cultivate core happiness that these choices become easy. In Happy Mind, Happy Life, Dr. Chatterjee shares cutting-edge insights into the science of happiness and reveals ten simple ways to put you back in control of your health.

As Commander of the International Space Station, Chris Hadfield captivated the world with stunning photos and commentary from space. Now, reading from his first book, Chris takes listeners deep into his years of training and space exploration to show how to make the impossible possible.

Why do we assume romantic relationships are more important than friendships? What do we lose when we expect a spouse to meet all our needs? And what can we learn about commitment, love, and family from people who put deep friendship at the center of their lives? In The Other Significant Others, NPR's Rhaina Cohen invites us into the lives of people who have defied convention by choosing a friend as a life partner—these are friends who are home co-owners, co-parents or each other’s caregivers.

What if every time you had a self-critical thought, you heard it in a man’s voice? The truth is not far off. Living in a patriarchy, women absorb a lifetime of messages that say your worth is defined by your looks, your accomplishments, and how well you take care of everyone around you. In fact, these messages are so pervasive that, even knowing they exist, they still manage to program themselves into our brains. The result is that women end up feeling anxious, guilty, and vaguely ashamed of themselves no matter how much they do for others or achieve for themselves.

A brilliant and utterly original thinker, Andrew Solomon's journey began from his experience of being the gay child of straight parents. He wondered how other families accommodate children who have a variety of differences: families of people who are deaf, who are dwarfs, who have Down syndrome, who have autism, who have schizophrenia, who have multiple severe disabilities, who are prodigies, who commit crimes, who are transgender.

From the authors of Leadership and Self-Deception comes a new edition of this best seller that has been thoroughly revised to more effectively address the diversity, equity, and inclusion challenges that plague our communities and hinder our organizations. The Anatomy of Peace uses a fictional story to powerfully show listeners the way to transform conflict.